As people come and go and influence each other, Niseko will become even more interesting.

Numerous artists have held exhibitions in the WHITE WALL ROOM. Four of them even stayed long-term, sleeping on the second floor of SPROUT, and created their works on-site.

"It's not a grand setup like a formal artist-in-residence program, so we call it our 'Homestay Artist' project. After they finish their exhibitions, they each leave one of their works to be displayed in the room where they stayed."

While creating and exhibiting their art, they also had a significant impact on the Niseko local community, including Mr. Touge.

WHITE WALL ROOM

"For example, through conversations with the artist Ai Sasaki during her stay, I learned how to see and appreciate art. It was fascinating to realize that this perspective could also be applied to coffee, viewing it as a form of creative expression. On the other hand, with screen printing artist Naomi Kazama, we did yoga together every morning at 5 a.m. in this space, surrounded by his work (laughs). After a year, my body and mind had changed significantly."

In addition to art, the space has hosted a variety of events, including photo exhibitions, clothing and accessory pop-up shops, talk sessions, and seminars. Many people have used this space as a springboard to settle in the Niseko area or to connect with visitors to their exhibitions, leading to new work opportunities. The chemical reactions that occur as locals and visitors influence each other are what make the WHITE WALL ROOM so interesting. And of course, the influence of Niseko's nature on the campers is immense.

"If more people take on challenges at Camp&Go and establish their own places, I think the Niseko area will become even more interesting," says Mr. Touge. Drawn by this atmosphere, unique individuals continue to drop by, find their next destination, and set off on their journeys. With a cup of coffee in hand, of course.