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[2025 Update] The "Ura-sando Summer Festival" will be held on July 13th at Maruyama Ura-sando, a street lined with fashionable spots. Details and highlights of the festival
"Maruyama Ura Sando" is lined with fashionable spots and gourmet restaurants in Sapporo
Maruyama Ura-sando is an area located between Nishi 20th and 25th blocks on Minami 1-jo Street, close to Maruyama Koen Station. Maruyama was originally selected as a place to worship the god of Hokkaido's development in the early Meiji period. Along with Omotesando, Ura-sando was built as an approach to Hokkaido Shrine. Once a farming area, it eventually began selling processed foods and daily necessities, and developed into a shopping street. With the opening of the Tozai Subway Line in 1876, a succession of unique shops opened. It began to attract fashionable young people and became established as a trendy spot.
What is the Urasando Summer Festival, which is always crowded with people every year?
The Ura-Sando Summer Festival is a local festival where popular local stores set up stalls and perform street performances. This year, it will be held on Sunday, July 13th, and the area from West 20th to 25th Street on Minami 1-jo Street will be closed to vehicles from 11:00 to 18:00.
A row of stalls lined with shops unique to the back approach
The joys of festivals include delicious food and the unique atmosphere of the food stalls that can only be enjoyed on that day. At this year's Ura-sando Summer Festival, many stores will be open, allowing visitors to enjoy gourmet food and merchandise.
■List of stalls ・Tasuku Sapporo Maruyama Classroom (merchandise sales) ・Sapporo Fashion Design College DOREME (merchandise sales) ・Ishikawa Newspaper Store (Gourmet) ・Sunlife Continuing Employment Support Type B Office (Gourmet) ・SYNC. (Gourmet) ・Best Dry (merchandise sales) ・SALLY'S CUPCAKE (Gourmet) ・Hokkaido Kinari (merchandise) ・Sushi Musou (Gourmet) ・Mitsui Rehouse Sapporo Maruyama Center (merchandise sales) ・Onitoko (Gourmet) ・Betsu (Gourmet) ・The Smoke Shop (Gourmet) ・SIO syuji hijikuro (Gourmet) ・REVOLVER (Gourmet) ・Gyoza & Maruyama store (Gourmet) ・Maruyama Nocturne (Gourmet) ・Maruyama Milk Store (merchandise sales) ・Izakaya Den (Gourmet) ・The Power of Women (Merchandise) ・SOI maruyama (Gourmet) ・Hokkaido Real Estate Association (free real estate information session) ・Meikyo Tsushinki Co., Ltd. (sales) ・Toyo Pharmacy (merchandise sales) ・House Planning NOCOSU Sapporo (free rest area) ・GOZO (Gourmet) ・Hokuyo Bank Maruyama Park Branch (putt-putt golf and quoits) ・Hokkaido Bank Torii-mae Branch (shooting gallery) ・Kimono Shop Maruyama Saizo (Gourmet) ・Wine Shop Maruyamaya (Gourmet) ・Japanese cuisine Maruyama Kawanaka (Gourmet) ・Hokusei Shinkin Bank, Central West Branch (Yo-yo fishing and super ball scooping) ・Hokkaido Shinkin Bank Central West Branch (Watermelon Smashing) ・Atelier Terra (merchandise sales) ・Kamada Saryo Maruyama (Gourmet) ・Samurai Senbei (merchandise) ・Nine Holdings Co., Ltd. x Tsuneguchi Atom Co., Ltd. (merchandise sales) ・Le Far (Gourmet) ・Tokyu Land Corporation (sales) ・Barn Balloon Balloon Decorations (Merchandise) ・Maruyama Square Charity Bazaar (merchandise sales)
There are also stage performances such as street performances that the whole family can enjoy.
At the Urasando Summer Festival, you can enjoy a variety of performances, including magic shows, street performances, cheerleading, and juggling. The main programs are as follows:
■22nd Street 12:30- Watermelon Smashing 13:00- Kedo Cheer Dance Club 14:00- Entertainer MIKIYA 14:30- K.baton studio 15:00- Street performance (Yoshito Fukui) 15:30- Juggling (Hanaeda) 16:00- Jazzercise 17:30- Juggling (Hanaeda)
■23rd Street 12:30- Team Mu 13:00- Entertainer MIKIYA 13:30- SOULWAVE 14:00- Street performance (Yoshito Fukui) 14:30- Yosakoi Soran Team Uminari 15:00- Entertainer MIKIYA 15:30- Konami Sapporo Maruyama Sports Club Cheer & Hip Hop 16:00- Street performance (Yoshito Fukui) 16:30- Ventriloquism (Suzuki) 17:00- Jazzercise 17:30- Kamishibai (Paper Theater) (Suzuki)
■25th Street 12:30- Watermelon Smashing 13:00- Street performance (Yoshito Fukui) 13:30- Konami Sapporo Maruyama Sports Club Sapporo Maruyama Cheer Dance Class 14:00- Kedo Cheer Dance Club 14:30- Team Mu 15:00- Nissin Sports Boys' Baton Team 15:30- Yosakoi Soran Team Uminari 16:00- Saizo Maruyama Yukata Fashion Show 16:30- Juggling (Hanaeda) 17:00- Entertainer MIKIYA
*The thumbnail is taken from the Urasando Shopping Association website.
Urasando Summer Festival 2025
■Date and time: Sunday, July 13, 2025, 11:00-18:30 ■ Location: Maruyama Back Approach (South 1st Street, West 20th-25th Street) Click here for map information and details of "Ura-sando Summer Festival 2025"
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