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Nostalgic "CHELSEA" Candy Makes a Hokkaido-Exclusive Comeback! Release Date and Store Details
The New CHELSEA, Reborn with Ingredients from Hokkaido
CHELSEA has been a long-selling product from Meiji since 1971. Famous for its classic TV commercials, its rich butter flavor and iconic black and floral packaging won it many fans. However, sales were discontinued in March 2024 due to declining sales. In the midst of this, on September 3, 2024, Donan Shokuhin Co., Ltd. announced the launch of the new "Hokkaido Nama-Shokkan CHELSEA Butterscotch Flavor," exclusive to Hokkaido. The rich butterscotch-flavored CHELSEA is being revived with a soft, melt-in-your-mouth texture, using fermented butter and fresh cream from Hokkaido.
When and Where Can You Buy It?
This "Hokkaido Nama-Shokkan CHELSEA Butterscotch Flavor" will be available exclusively in Hokkaido starting September 3, 2024. Advance sales will begin at New Chitose Airport on August 10, and after September 3, it will be available for purchase mainly at tourist souvenir shops in Hokkaido.
Enjoy the Unique Flavor of the New Hokkaido CHELSEA!
Donan Shokuhin, the company behind this new product, also sells the equally popular Saikoro Caramel (Dice Caramel) as a Hokkaido exclusive. This time, they have revived the beloved and nostalgic CHELSEA in a new, special form unique to Hokkaido. Be sure to try this "special deliciousness you can only find in Hokkaido"!
