When you think of containers from convenience stores or supermarkets, you usually imagine designs focused on efficiency or making the contents look plentiful. But a unique sushi container discovered at a Hokkaido fair in a certain supermarket is now the talk of social media. It's quite an intricate shape; it's amazing they even made it...

Oh, what a cute container.

Source: @mkuriki_'s post

The sushi is packed in a container shaped just like Hokkaido! When posted on social media, it garnered over 190,000 likes with comments like "The Hokkaido pack is so cute" and "I want this container." However, the Oshima Peninsula area around Hakodate is conspicuously empty, prompting comments like, "Please put something in the Hakodate area too..."

It went viral, so I went and bought it. It was half-price, though. Many people said, 'It's sad there's nothing in Oshima and Hakodate,' and I agree, so I added some squid. Looking at it this way, I feel like they even considered the locations: crab in Hanasaki, salmon roe from the Tokachi River to Biratori, scallops from Saroma and Sarufutsu, and imported salmon in Sapporo.

Source: @mkuriki_'s post

If you look closely, it seems the placement of the toppings is also intentional! There's crab in the Nemuro region and scallops around Sarufutsu Village in northern Hokkaido. This product truly shows the creator's dedication. According to the original poster, Kuriki Murahashi, the container was sturdy enough to make a clicking sound when tapped with chopsticks. It makes you wonder what you could reuse it for...

This was a lunch box container that was irresistibly charming, full of Hokkaido character and humor.