Many of the containers you often find at convenience stores and supermarkets are designed to fit or look as much as possible, but a sushi pack found at a certain supermarket's Hokkaido fair has become a hot topic on social networking sites. It is quite complicated, but I'm amazed they made this shape...

Oh, there are kawaii packs, aren't there?

Quote from @mkuriki_'s post

The sushi is packed in a container in the shape of Hokkaido! When it was posted on social networking sites, people commented, "Hokkaido pack is so cute! When posted on social networking sites, the response exceeded 190,000 likes, with comments such as, "Hokkaido pack is cute," and "I want this container.

I got a buzz from the store's story, so I bought some. It's half price. Many people said, "There's nothing in Watashima and Hakodate and it's sad," and I agree, so I stuffed them with squid. Looking at it this way, I think people are a little more aware of the location too: crab in Hanasaki, salmon roe from Tokachigawa to Hiratori, scallops from Saroma and Sarufutsu, imported salmon in Sapporo, and so on.

Quote from @mkuriki_'s post

If you look closely, you can see that they are aware of where they are packed, such as crab in the Nemuro region, scallops around Sarufutsu village in northern Hokkaido, and so on! It is a product that strongly shows the commitment of the person who made it. According to the contributor, Mr. Kurimoto Murahashi, the containers are so strong that when you hit them with chopsticks, they snap. One can only imagine what it could be used for...

It was a lunch box container full of Hokkaido's uniqueness and humor that made us want to pick it up.