1 Enjoy Coffee & Sweet Pairings at the "Coffee Pairing Festival 2025 in Sapporo"

A new coffee festival based on the concept of "pairing specialty coffee with sweets" makes its debut in Hokkaido! 13 talented specialty coffee roasters, 12 popular sweet shops from Hokkaido and beyond, and 3 brands selling coffee equipment and lifestyle goods will gather at Daimaru Sapporo.

A total of 28 popular shops will be gathered

Featured Pairing: Fruity El Salvador coffee × Spicy chocolate stollen

At the venue, you can get "Coffee Pairing Tickets" that can be exchanged for mini coffees and mini sweets. A limited number of these tickets will come with an original mini mug. Use the cute mini mug to enjoy coffee tasting and pairings.

Pairing Ticket with Original Mini Mug: Set of 4 for 2,000 yen (tax included)

2 A First-Time Event! Savor Gourmet Delights in a Showa Retro Atmosphere at "Sapporo Yakitori Terrace"

Local yakitori varieties from all over Japan gather at Sapporo's Tanuki-Nijo Plaza! In addition to beer and highballs, which are essential with yakitori, there will also be nostalgic drinks like ramune and guarana for kids and non-drinkers, as well as booths for grilled rice balls and tonjiru (pork soup).

Yakitori no Ippei Honten (left), Yakitoriya Chikuzen (right)

The venue is designed with a Showa-era retro theme, offering a nostalgic experience for those who grew up in that period and a fresh, retro feel for the younger generation. Why not enjoy this special space where nostalgia and delicious yakitori intersect?

3 Explore the Wonders of Marine Life with SpongeBob and Friends! "SpongeBob meets AOAO SAPPORO"

The globally popular animated series "SpongeBob SquarePants" is collaborating with AOAO SAPPORO, the urban aquarium in Sapporo's Tanukikoji! Visitors of all ages can have fun learning about marine creatures through a stamp rally and quizzes while exploring photo spots with SpongeBob and his friends located throughout the aquarium.

Introducing the ecology of sea sponges, the animal SpongeBob is modeled after

Panel displays introducing SpongeBob's friends

At "Shirokuma Bakery &" on the 6th floor, an original menu in collaboration with SpongeBob will be available, and original merchandise will be sold at the "Museum Marche" on the 4th floor.

SpongeBob Quiz & Stamp Rally: 300 yen (tax included)

Image of SpongeBob collaboration merchandise