Patagonia, the outdoor company with fans worldwide, is opening a new flagship store, Patagonia Sapporo, on December 12, 2025. Beyond its extensive range of outdoor wear, the store is packed with attractions, including art exhibits, a repair corner, and initiatives to connect with Hokkaido's nature. Here’s a look at the highlights of this new store, which is brimming with the essence of Patagonia.

Exterior of Patagonia Sapporo (Image courtesy of Patagonia Sapporo) ©FACT&GRAPH,Inc.

The newly opened flagship store, Patagonia Sapporo, is a consolidation of two previous stores: the Sapporo North Store, which opened in 1994, and the Sapporo South Store, which opened in 2003. It is conveniently located about a 5-minute walk from Sapporo Station, on the first floor of the Hulic Square Sapporo building, which is directly connected to the Sapporo Ekimae-dori Underground Walkway (Chi-Ka-Ho).

The Hulic Square Sapporo entrance in the underground walkway

As you take the escalator from Chi-Ka-Ho to the first floor, your eyes are drawn to the words, “We‘re in business to save our home planet.” This is Patagonia's mission statement, proudly displayed.

Patagonia's mission statement

The in-store map at the entrance is hand-drawn by staff.

The store spans approximately 330 square meters (about 100 tsubo), offering a spacious single-floor layout that makes it easy to browse products.

A full range of items perfect for snow activities.

During the current snowy season, the store is lined with a wide array of items for snow activities like skiing and snowboarding.

An extensive selection of fishing gear is also available.

In addition, you'll find products for various other outdoor sports that let you enjoy Hokkaido's rich nature, such as hiking, climbing, surfing, and fishing. The store is stocked with classic Patagonia wear that balances functionality with environmental consideration.

Fleeces and down jackets you'll want to wear in the city, too.

Beyond technical outdoor gear, there is also a wide selection of outerwear, shirts, hats, and other accessories perfect for everyday wear.

The spacious layout makes for an easy-to-browse display.

The simple, timeless designs and comfortable, well-fitting tailoring are truly appealing. With three spacious fitting rooms, you can take your time trying on items and choosing carefully.

Colorful and cute kids' and baby wear.

There is also adorable apparel for kids and babies, making it a great place for the whole family to shop.

Be sure to check out the outlet section.

Furthermore, there's an outlet corner where you might find some great deals.

Eco-friendly tumblers, food, beer, and more.

Near the checkout counter, there is also a section for Patagonia Provisions, featuring food and beer that support regenerative agriculture and sourcing methods. With such a wide product lineup, you're sure to have a great time.

The in-store gallery. Currently exhibiting works by photographer Takeshi Mizukoshi.

While the store offers a vast selection of items for a leisurely shopping experience, what's truly impressive is how it's a space where you can feel the worldview of Patagonia, rather than just a place to buy things.

At the store's entrance, there is a gallery, which for the opening is exhibiting works by photographer Takeshi Mizukoshi. The photos of Hokkaido's magnificent nature are sure to provide plenty of inspiration. The gallery plans to hold seasonal exhibitions of works related to Hokkaido's nature and culture.

The wood carving in front of the register is by Kohei Fujito, an artist based in Ainu Kotan.

The store's interior, conscious of Hokkaido's nature and culture, features Sapporo soft stone on its facade, and certified Hokkaido wood and reclaimed timber for its tables, checkout counter, and flooring. Despite being a brand-new store on the first floor of a modern building, it exudes a sense of history that Patagonia has built over the years.

Inside the fitting rooms, you'll find hanger racks with art designs of mountains, rivers, and the sea by Kohei Fujito, and nature photography by Takeshi Mizukoshi.

Throughout the store, you'll find photos capturing Hokkaido's great outdoors, like Mount Tomuraushi and the ice bubbles of Lake Shikotsu, as well as sculptures inspired by mountains, rivers, and the sea. Even the fitting rooms are decorated with photos and art themed around these natural elements.

A panel on the environmental grants program.

True to Patagonia's commitment to protecting our beautiful planet, there is also a corner that shares information and reports on the activities of grantees, to whom the company donates 1% of its sales.

A panel introducing efforts to protect rivers in Kuromatsunai Town in southern Hokkaido.

You can learn about connections and collaborations with various communities in Hokkaido, including efforts to protect the rivers and watershed nature in Kuromatsunai Town.

The Worn Wear Repair Booth where you can bring your beloved items.

At the back of the store, there is a Worn Wear Repair Booth, equipped with various parts and sewing machines. Here, you can get lessons on maintenance and self-repair, or have simple repairs done on the spot. Patagonia products are built to last, but if you run into any issues like a broken part, you can easily bring it here and consult with the staff.

Patagonia Sapporo is a place where you can feel the brand's essence everywhere you look, chat with knowledgeable and experienced staff, and enjoy the visit itself as an experience beyond just shopping. Whether you're a long-time Patagonia fan or new to the brand, be sure to stop by.