Patagonia, an outdoor company with fans all over the world, will open a new flagship store in Sapporo, Patagonia Sapporo, on December 12, 2025. In addition to selling outdoor wear, the store is full of attractions, including art exhibits, a repair corner, and initiatives that connect with Hokkaido's nature. This time, we will introduce the highlights of this new store, which is full of Patagonia-like qualities.

Exterior of Patagonia Sapporo (Image provided by Patagonia Sapporo) ©FACT&GRAPH,Inc.

The newly opened flagship store, Patagonia Sapporo, is a new store created by merging two stores: the Sapporo North Store, which opened in 1994, and the Sapporo South Store, which opened in 2003. It is located on the first floor of Hulic Square Sapporo, a building directly connected to the underground walkway (Chi-Ka-Ho), about a five-minute walk from Sapporo Station.

Hulic Square Sapporo entrance in the underground walkway

As you take the escalator from Chi Ka Ho to the first floor, the first thing that catches your eye is the words "We're in business to save our home planet." This is Patagonia's mission statement: "We are in business to save our home planet."

Patagonia Mission Statement

The store map at the entrance was hand-drawn by the staff.

The store is approximately 330 square meters in size, making it easy to find products on one floor.

There are plenty of items that are perfect for snow activities

Now that it's snow season, there are plenty of items for snow activities such as skiing and snowboarding lined up.

There are plenty of fishing items

They also carry products for a variety of outdoor sports, such as mountain climbing, surfing, and fishing, that allow you to enjoy Hokkaido's abundant nature. They have a wide selection of Patagonia-style clothing that combines functionality with environmental friendliness.

Fleece and down jackets that you can wear in the city

In addition to outdoor sportswear, there is also a wide selection of outerwear, shirts, hats, and other accessories that are perfect for everyday wear.

Spacious and easy-to-read display

The simple, timeless designs and comfortable, form-fitting tailoring are appealing. There are three spacious fitting rooms, so you can take your time trying on items that interest you.

Colorful and cute kids' and baby's wear

They also have clothes for kids and babies (so cute!), so the whole family can enjoy shopping.

Check out the outlets too

There is also an outlet section where you can find some great bargains.

Eco-friendly tumblers, food, beer, and more

There is also a corner in front of the cash register that sells food and beer from Patagonia Provisions, which supports agriculture and procurement methods that regenerate the earth.With a wide range of products, it looks like you'll have a great time.

The gallery inside the store. Currently exhibiting the works of photographer Takeshi Mizukoshi

The store is packed with a wide variety of items, allowing you to enjoy leisurely shopping, but what's impressive is that it's not just a place to look at and purchase items; it's also a space where you can experience the world of Patagonia.

There is a gallery at the entrance of the store, which will exhibit the works of photographer Takeshi Mizukoshi at the time of opening. The gallery is filled with photos of Hokkaido's natural beauty, providing a wide range of inspiration. The gallery plans to continue to hold seasonal exhibitions of works related to Hokkaido's nature and culture.

The wood carving on the front of the cash register was created by Ainu Kotan resident artist Kohei Fujito.

The store's interior, which is designed with Hokkaido's nature and culture in mind, features Sapporo soft stone on the facade, and certified Hokkaido wood and reclaimed wood are used for the tables, cash register, and floors. Though it's a sparkling store on the first floor of a brand new building, you can feel the history that Patagonia has built up over the years.

In the fitting room, there is an art-designed hanger rack featuring mountains, rivers, and the sea by Kohei Fujito, and nature landscape artwork by Takeshi Mizukoshi.

The store is also dotted with photos of Hokkaido's natural beauty, such as Tomuraushi and the ice bubbles at Lake Shikotsu, as well as sculptures inspired by the mountains, rivers, and sea.The fitting rooms are also decorated with photos and art with mountain, river, and sea motifs.

Environmental Grants Program Panel

In keeping with Patagonia's commitment to protecting the beautiful natural environment, there is also a section that reports on and provides information about the activities of grant recipients to whom 1% of sales are donated.

A panel introducing efforts to protect rivers in Kuromatsunai Town, southern Hokkaido

You can learn about Kuromatsunai Town's efforts to protect the natural environment of its rivers and river basins, as well as its connections and collaborations with various local communities in Hokkaido.

Worn Wear repair booth where you can bring in your favorite items

There's also a "Worn Wear Repair Booth" at the back of the store, where various parts and sewing machines are available. Customers can receive lectures on maintenance and self-repair methods, and simple repairs can be made on the spot. Patagonia products are durable and can be used for a long time, but if you have any problems, such as a missing part, feel free to bring it in and ask the staff for help.

Patagonia Sapporo is a place where you can feel the Patagonia spirit everywhere in the store, talk to knowledgeable and experienced staff, and enjoy the experience of visiting the store, not just shopping. Whether you're a long-time Patagonia customer or a first-time customer, we encourage you to feel free to drop by.