The secret is UTme!, a service that allows you to create your own original T-shirts and tote bags. The UTme! service at the UNIQLO Sapporo Tokyu Department Store has gained immense popularity for its wide selection of designs featuring companies, products, and characters familiar to anyone in Hokkaido.

Quintessentially Hokkaido! A Look at Some Popular Souvenir Items

Here are some of the popular motifs! This one is "Sapporo Classic."

The motifs include "Sapporo Classic," known as Hokkaido's exclusive beer; "Jaga Pokkuru," a classic Hokkaido souvenir; and charming Hokkaido-themed illustrations by Hokkaido-based illustrator Masao Takahata. The designs offer a sense of familiarity that resonates with locals and a special feel that makes them perfect mementos of a trip to Hokkaido.

Jaga Pokkuru

Illustrations by Hokkaido-based illustrator Masao Takahata are also popular.

These designs, brimming with Hokkaido charm, are so popular that some dedicated fans say, "I came here just to buy this T-shirt." With an extensive lineup of over 50 T-shirt designs alone, there's something for everyone. When you're traveling in Hokkaido, why not stop by the UNIQLO Sapporo Tokyu Department Store to find your favorite one-of-a-kind item?

Photos and editorial cooperation: UNIQLO Sapporo Tokyu Department Store

UNIQLO Sapporo Tokyu Department Store

■Location: Sapporo Tokyu Department Store 7F, 2-1, Kita 4-jo Nishi, Chuo-ku, Sapporo
■Hours: 10:00 AM - 8:00 PM
Click here for details and map information for the UNIQLO Sapporo Tokyu Department Store