It has been more than 15 years since area management initiatives began in central Sapporo.
In each area of the city, efforts are being made to utilize public spaces, create public-private partnerships, and launch unique local projects.

On the other hand, common practical concerns continue to be faced, such as the difficulty of measuring improvements in regional value, the difficulty of seeing the results of urban development, and the difficulty of putting the purpose and value of activities into words.

This time, we have invited Taichi Goto, author of "Urban Regeneration as a Business Strategy - Practice and Methods of Team Area Management." The perspective of "area management as a team" presented in this book is also an important key to moving regions to the next stage.
In the second half of the session, we will hold a mini-discussion with all participants.
Anyone can participate, including those working in the field, government officials, private companies, students, and those interested in urban development. Please apply.

<theme>
💭Why is it necessary to reconsider the value of area management now?
💭How can we verbalize the "values" and "challenges" we see in the field?
💭How is area management positioned from the perspective of urban strategy?
💭What are the methodologies and practical techniques for area management as a team?

<Event Overview>
Date and time | Wednesday, January 14, 2026 14:00-15:30 (doors open 13:30)
Location | Hokkaido Government Office Red Brick Building Red Brick Hall B
(1-6-1 Kita 3-jo Nishi, Chuo-ku, Sapporo)
Speaker: Taichi Goto (Representative Partner, Region Works LLC)
Contents | Lecture: Publication Commemorative Lecture "Urban Regeneration as a Business Strategy" (60 minutes)
Mini-discussion: "Rethinking the value of area management" (30 minutes)

Applications are accepted via the reservation form (maximum 80 people)
Deadline: January 9, 2026, 5:00 PM

* Those who apply will be given a QR code for entering the hall at a later date.
If you wish to visit the exhibition rooms, please purchase a separate admission ticket.