This year's 'Lily of the Valley Viewing Party 2026' will be enlivened by 'Snow Miku (Hatsune Miku),' a character that supports Hokkaido, wearing a cute lily of the valley-themed costume. In addition to photo spot panels being set up within the viewing party venue, there will be participatory events where you can get Snow Miku commemorative cards and stickers, sales of collaboration merchandise, and an SNS posting campaign where you can win specialty products from Biratori Town. You can enjoy the early summer tradition of Biratori Town, known as Japan's largest lily of the valley habitat.

The approximately 15-hectare 'Memu Lily of the Valley Habitat' in Biratori Town, Hokkaido, is a tourist spot officially certified by the Japan Record Certification Association as 'Japan's largest wild lily of the valley habitat'. You can spend a wonderful time enjoying the sight of the lovely and beautiful lilies of the valley that Biratori Town has continued to protect, as well as local gourmet food.


■Excursion Event 'Find Snow Miku!'
Inside the 'Memu Lily of the Valley Habitat,' the viewing party venue, small Snow Mikus are playing hide-and-seek! Those who find and take a picture of a Snow Miku and show it to the reception staff will receive a commemorative card. Additionally, photo spot panels will be set up in the venue, so you can take commemorative photos of your memories from participating in the viewing party.

■Enjoy the local flavors and get a commemorative sticker!
A collaboration with 9 restaurants in Biratori Town! Commemorative stickers will be distributed to those who dine at the participating collaboration restaurants.
・Participating Stores
Biratori Wagyu Specialty Restaurant Kurobeko (200-2 Shiunkotsu, Biratori-cho, 平取町紫雲古津200-2)
Oshokujidokoro Saikae (15-10 Aza Nina, Biratori-cho, 平取町字荷菜15-10)
Ajidokoro Ikoi (41-10 Honcho, Biratori-cho, 平取町本町41-10)
Teuchi Namasoba Fuji (41-13 Honcho, Biratori-cho, 平取町本町41-13)
Keishoku/Kissa Mont Blanc (48-1 Honcho, Biratori-cho, 平取町本町48-1)
A‘laise cafe Ann (Inside Hotel Shun, 46-3 Honcho, Biratori-cho, 平取町本町46-3　ホテル駿 館内)
Biratori Onsen Yukara (92-6 Nibutani, Biratori-cho, 平取町二風谷92-6)
Biratori Wagyu Steak & Hamburg Jankenpon (30-11 Furenai-cho, Biratori-cho, 平取町振内町30-11)
Niseuen (68-4 Aza Iwachishi, Biratori-cho, 平取町字岩知志68-4)
※Business hours and regular holidays vary by store, so please check the information provided by each store.

■Post an image that conveys the charm of Biratori Town on SNS and get the specialty product 'Biratori Wagyu'!
An SNS posting campaign will also be held for those who participate in both the excursion event at the 'Lily of the Valley Viewing Party' venue and the restaurant collaboration event! A total of 25 people will be selected by lottery from those who post a photo that conveys the charm of Biratori Town on SNS, along with the commemorative card and sticker obtained from each event, to receive the local specialty product 'Biratori Wagyu' as a gift.


①Follow the official Biratori Town X (https://x.com/biratori_koho) or Instagram (https://www.instagram.com/biratori_koho_kocho/) account.
②Take a photo that meets the following three conditions. (※It is okay if the image is split into multiple parts within the same post)
・It must be a 'photo that conveys the charm of Biratori Town (scenery, gourmet food, experiences, etc.).'
・The 'Snow Miku Commemorative Card,' which is the prize for the excursion event, must be in the photo.
・The 'Snow Miku Commemorative Sticker,' which is the prize for the restaurant collaboration event, must be in the photo.
③To complete your entry into the campaign, post the photo you took with a mention to the official Biratori Town account (X: @biratori_koho / Instagram: @biratori_koho_kocho) and the hashtag '#SnowMikutoBiratoriSuzuran'!

※Entries for the SNS posting campaign lottery will be accepted until June 12th (Fri)