The General Incorporated Association Hokkaido Food and Beverage Industry Management Council (commonly known as VIBES) will hold the
"VIBES Regular Study Session" on Wednesday, May 13, 2026, at the Conference Room of the Akarenga (Red Brick) Government Building.

This session is held regularly as a place for government, companies, producers, and food and beverage businesses to interact and collaborate beyond their boundaries, aiming for the development of Hokkaido's food and beverage industry and the revitalization of the regional economy.

In this regular study session,
we will welcome Ms. Mihoko Yanaka, CEO of Minoreal Co., Ltd., as a guest,
and hold a workshop-style study session on the theme of "Gastronomy Tourism," which is currently a topic of great interest.

How do we create a "region where people visit for the purpose of food"
by perceiving the local food culture itself as a value?

We hope this will be a time to think together with all of you about the potential of Hokkaido's food and tourism,
while incorporating domestic and international case studies and practical perspectives.

Please consider participating.