Confectionery shop "Umeya" was founded in Asahikawa in Taisho 3 (1914). As Asahikawa city was born over 110 years ago, Umeya, which started as a Japanese confectionery shop 100 years ago from now, is a long-established confectionery shop. Such confectionery shop "Umeya," nurtured in Hokkaido and Asahikawa, continues to make sweets particular about Hokkaido-produced ingredients, including Asahikawa. From our sweets, if you could feel the pure sensibility that Hokkaido originally possesses, and the clear air, delicious water, and the brilliance of forests and life, we would feel happy.