The Sapporo Beer Museum is a brick building designated as a Hokkaido Heritage site. At Japan's oldest beer museum, you can experience the passion of the pioneers who dedicated themselves to brewing beer in Japan, along with the history of Hokkaido's development. While it is possible to tour the museum freely, participating in the guided 'Premium Tour (paid)' is recommended.

On the 'Premium Tour,' in addition to the 'Premium Theater' which looks back on the history of development with 6K video, you can view valuable exhibits while listening to the guide's explanations. At the end of the tour, there is also the limited-edition 'Fukkoku Sapporo Bakushu' beer, which can only be tasted here.

At the 'Sapporo Beer Garden' located on the premises, you can enjoy all-you-can-eat Genghis Khan and 'Sapporo Five Star,' a beer that can only be tasted here.

The buildings that retain the atmosphere of the Meiji era, including the brick-built 'Sapporo Beer Museum' and the 'Sapporo Beer Garden' where you can enjoy Genghis Khan and beer, are also popular as photo spots.