ARTICLES
"northern style SLOW" Magazine Opens a Shop! "SLOW living," a Select Shop Focused on Hokkaido, Opens in Obihiro!
The magazine that shares the excitement of Hokkaido, "northern style SLOW," has opened a store! "SLOW living," a select shop dedicated to Hokkaido, is now open in Obihiro!
Born from the great land of Hokkaido, the magazine "northern style SLOW" has been sharing stories about life, people, and things in Hokkaido for over 18 years under the theme of "Exciting Hokkaido." Many of you probably look forward to every new issue, right?
In May 2022, the editorial team of this popular magazine, "SLOW," opened a select shop to propose their vision of an "Exciting Hokkaido": "northern style studio SLOW living"!
The charming, natural-style interior is filled to the brim with a variety of wonderful crafts and foods from all over Hokkaido, previously featured in SLOW.
This select shop is a place where you can actually see, touch, and purchase everything from crafts that convey the warmth of the maker's hands, like woodwork, pottery, and candles, to meticulously crafted delicious foods like bread, cheese, tea, and coffee. It's amazing to hear that they carry products from over 100 creators.
For fans of SLOW, it's an irresistible space where the world they've enjoyed in the magazine comes to life right before their eyes.
We asked the SLOW editorial team, who have been sharing stories about Hokkaido's life, goods, and people for over 18 years, about what inspired them to open a store and what products they currently recommend!
――What inspired the SLOW editorial team, who have been making magazines until now, to open a store?
We had long envisioned opening a shop that would gather the products of the creators featured in SLOW, but we couldn't find a suitable location for a long time.
Then one day, someone suggested that we could use a warehouse building on our company's property. It was about 40 years old, but we thought it could be usable with some renovation! From there, things moved quickly. We were able to open within about six months.
――What products do you especially recommend for the current season?
The "Umeko Geta Exhibition," which is our special feature for June.
Umeko Yano, who lives in Shimokawa Town, has been featured in our magazine with her handmade geta (wooden clogs) every year since SLOW was first launched. Even in her 70s, Ms. Umeko's passion for craftsmanship is unwavering. Her geta, which she handcrafts from the initial milling of the wood, are designed for practicality and comfort, with features like an exquisite curve on the sole and a soft thong.
Many have modern patterns, pairing perfectly not only with yukata and kimono but also with dresses and jeans. All of the approximately 30 pairs of geta are one-of-a-kind. Please come and feel the lightness of Umeko Geta by holding them and trying them on.
When you visit Obihiro, be sure to stop by.
〈Images provided by: northern style studio SLOW living〉
northern style studio SLOW living
A select shop that proposes the "Exciting Hokkaido" envisioned by the SLOW editorial team.
From this place, we share the living, breathing, and feeling of real, ongoing life (living).
With the editing and communication skills we've cultivated over nearly 20 years, we will deliver the "richness of Hokkaido" to Hokkaido, to Japan, and to the world.
Address: 1-26-1 Nishi 16-jo Kita, Obihiro, Hokkaido 080-0046
Hours: 10:00 AM - 6:00 PM
Closed: Tuesdays & Wednesdays
Instagram: https://www.instagram.com/n_slowliving/
See more details about "northern style studio SLOW living" on Domingo
Read More!
Recommended for readers of this article
・Featuring Japanese Rose: An Organic Cosmetic "rosa rugosa" [Hokkaido Cosmetics Review]
・People, Shops, and a Century of History in Shihoro Town! The Making of the "Mirushiru Shihoro Book"
Topics near this location
・Cute Fortunes and Goshuin-cho! Find Peace at the Lush Green Obihiro Shrine
・The Secret to Obihiro's "Butadon no Tonta" Deliciousness is Their Mastery of Pork!
