Hokkaido Coffee Shop Announces Shortening of Business Hours and the Reason is Heartfelt|Domingo

Hokkaido Coffee Shop Announces Shortening of Business Hours and the Reason is Heartfelt

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Kamikawa Town

KINUBARI COFFEE ROASTERS, a coffee shop in Kamikawa-cho, Hokkaido, has become the talk of the town because of its reduced business hours. The reason for this was a desire to value family and life.

KINUBARI COFFEE ROASTERS opened in November 2022.

KINUBARI COFFEE ROASTERS" is a coffee shop opened in Kamikawa Town in 2022 by Kinubari Ezimaru, who was born in Yubetsu Town, Hokkaido. Mr. Kinubari became interested in the existence of guesthouses when he traveled around Southeast Asia as a university student. He discovered the allure and depth of coffee when a specialty coffee bean store was located on the first floor of a guesthouse he helped set up.

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Mr. Kinubari Ezemaru (Photo by ocarina)

He then launched "Kinubari Coffee" as a brand in 2017, expanded his activities by opening stores at events and wholesaling beans, and finally opened "KINUBARI COFFEE ROASTERS" as an actual store in November 2022.

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The family at the opening of the store (Photo by Keisuke Harada)

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Many friends came to celebrate the opening on the day of the event.

Decided to shorten business hours to "never give up on making a living

KINUBARI COFFEE ROASTERS has been open from 10:00-19:00 since its opening, but from June 2023, the hours were changed to 11:00-17:00 from Tuesday to Thursday and 11:00-20:00 on Friday and Saturday. The main reason for this change is to "not give up on making a living. Ms. Kinzhang wrote her reasons in a NOTE and received a great response.

Like eating dinner with your family.
Or doing laundry every day.
Or tidying up and cleaning the house.
Watching movies at home
To live a normal life
In order not to give up "making a living
I decided to review my working style.

From "KINUBARI COFFEE ROASTERS" note

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反響や影響についてご本人は<h3 class="ptn_4"> I was surprised to find out that everyone else was having the same problem.</h3> <p> We asked Mr. Kinubari Ezimaru, who runs KINUBARI COFFEE ROASTERS, about his reaction to the project.</p> <p><strong>How was the response to the release of the --note?</strong></p> <p> I was surprised that the article I wrote to announce the change in business hours was read by more people than I had imagined, and I received comments and reactions.</p> <p> I have always wondered how people around me who are raising children while running a store or running a business manage to do both. I wondered why I couldn't do it myself.</p> <p> But when I saw the response to this article, I realized that everyone else was struggling too, and I felt a bit relieved, or rather, that it was okay to be worried while doing so.</p> <br> It is important to be <blockquote class="twitter-tweet"><p lang="ja" dir="ltr">troubled and hit by the problem again and again. <br>Time spent being active is important, but <br>time spent with children and family is also important. <br>I applaud your decision. I am sure that by properly communicating your thoughts in this way, you will gain more supporters. <br>I hope that the important places in the town will be preserved by everyone. This is my ideal. <a href="https://t.co/xZo70fqGfy">https://t.co/xZo70fqGfy-</a></p> Manami Sasaki Mar-Shima Shimashima (@conyum_imei) <a href="https://twitter.com/conyum_imei/status/1664018150080516096?ref_src=twsrc%5Etfw">May 31, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><p><strong>--What kind of changes have you seen since you shortened your business hours?</strong></p> <p> First of all, in terms of sales, store sales dropped firmly. This was to be expected, but I still feel uneasy when sales drop.</p> <p> However, since we have shortened our business hours, we are now able to take time to prepare bagels, which we used to sell irregularly, and we can sell them every day.</p> <p> In terms of changes in my daily life, I actually don't feel that there has been such a big change, and I still tend to work at the store after closing for some reason. Even so, I think I spend more time at home than before. Especially since we opened an hour later, I have more time in the morning.</p><img src="https://domingo.ne.jp/wp/wp-content/uploads/2023/06/1685535682052-rhl5qxywcu.webp" alt="絹張蝦夷丸"/><p> It's only been a month since we reduced our hours, so I honestly feel that we haven't been able to make good use of the time we have created. We will continue to try to make better use of the time we have as a store and as a family.</p> <p><strong>--Thank you very much, Mr. Kinzhang. Any last words?</strong></p> <p> Kamikawa Town, where KINUBARI COFFEE ROASTERS is located, has seen a steady increase in new stores over the past few years, and is becoming one of the hottest towns in Hokkaido! Please come visit Kamikawa Town this summer! Please take a look at the <a href="https://sounkyo.net/common/img/news/news_20230407_174758.pdf">KAMIKAWA TRIP</a> for the latest sightseeing information on Kamikawa Town!</p> <h3 class="ptn_4"> In closing</h3> <p> In the NOTE, Kinuzhang-san says, "Good work is built on a good life. The beans he grinds, the coffee he brews, and the space he creates may be sharing his happiness with the people around him.</p> <div class="box_stroke">

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