A thorough explanation of the appeal of "Yukijirushi Parlour": the luxurious sweets you can enjoy at the Sapporo main store and the secret of the top-class ice cream "Snow Royal"|Domingo

A thorough explanation of the appeal of "Yukijirushi Parlour": the luxurious sweets you can enjoy at the Sapporo main store and the secret of the top-class ice cream "Snow Royal"

Yukijirushi Parlour is a popular sweets shop that has been in business since 1961 and is one of Hokkaido's leading sweets shops. In addition to being famous for its premium ice cream "Snow Royal," the Sapporo main store also has about 30 types of parfaits, attracting ice cream lovers and parfait fans in droves. In this article, we will introduce the flavors of this long-established store that has been loved by tourists and locals alike, as well as the various sweets that can be enjoyed at the Sapporo main store.

"Yukijirushi Parlour" has a total of six stores in Sapporo, Otaru, and New Chitose Airport.

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"Yukijirushi Parlor Sapporo Main Branch" located right next to the Sapporo Clock Tower

Yukijirushi Parlour has one store each in Sapporo and Otaru, and four stores in New Chitose Airport. The Sapporo Main Store that we will introduce this time is just a few minutes' walk from Sapporo Station and Odori Station, making it conveniently located for sightseeing. In 2017, it moved to its current location and reopened, and in the spacious store you can enjoy shopping for souvenirs as well as sweets and snacks.

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Inside the Sapporo main store. There are counter seats as well as table seats.

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Souvenirs are also sold in one corner of the store.

A must-try for sweets lovers! The secret behind the premium ice cream "Snow Royal"

If you visit Yukijirushi Parlour, the ice cream you should definitely order is "Snow Royal," which has been on the market since 1968! It is a premium ice cream with 15.6% milk fat, and is rich and has a great aftertaste without using eggs.

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Snow Brand Parlour Sapporo Main Branch's specialty "Snow Royal" (880 yen)

When Yukijirushi Parlour was founded in the 1960s, sweets and Western food such as parfaits and ice cream were rare. In 1966, Yukijirushi Parlour, which was a pioneer in stores where you could enjoy delicious dairy products, received a request from the Imperial Household Agency to make the best ice cream for the Emperor and Empress who would be attending the Hokkaido Centennial Ceremony in August 1968. After two years of trial and error, "Snow Royal" was born.

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"Snow Royal" cup ice cream available for purchase at stores

"Snow Royal" is a premium ice cream that was perfected by pursuing the original flavor of milk, and the same mixture and manufacturing method are still used today. It is now available as a standalone ice cream only at the Sapporo main store, and is also used in some parfaits. Cup ice cream is also sold at each Yukijirushi Parlour store, so you can take it out. This exquisite ice cream, worthy of the name Royal, is definitely something you should try.

There are about 30 different parfaits to choose from at the Sapporo main store! Which one do you recommend?

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Examples of parfaits using "Snow Royal." "Snow Royal Red Melon Parfait" and "Snow Royal Chocolate Mint Parfait"

The Sapporo main store is attractive not only for its "Snow Royal" flavor, but also for the variety of parfaits it serves. There are about 25 types of parfaits on the regular menu alone, and about 30 types if you include the seasonal limited edition parfaits! Parfaits using "Snow Royal" are served with the perfect toppings and presentation for each ingredient, such as red-fleshed melon, strawberry, blueberry, raw chocolate, caramel, and green tea. You can enjoy the juiciness and sweetness of each ingredient, as well as the taste of the finest vanilla ice cream.

This time, we will introduce two recommended items carefully selected by our editorial team from the wide variety of parfait menu items!

Recommended Parfait No. 1: Snow Royal Red Melon Parfait

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"Snow Royal Red Melon Parfait" (1,430 yen)

The first recommended parfait is the "Snow Royal Red Flesh Melon Parfait." In a tall parfait glass, "Snow Royal" is sandwiched between melon ice cream, and slices of red flesh melon are garnished on the rim of the glass. The slices of melon overflow with juicy juice, the melon ice cream spreads the flavor of melon on your tongue, and the refreshing aroma wafts through your nose. This is seriously superb!

Recommended Parfait No. 2: Snow Royal Chocolate Mint Parfait

Snow Brand Parlor

"Snow Royal Chocolate Mint Parfait" (1,430 yen)

The second dish is the "Snow Royal Chocolate Mint Parfait." It is a "Snow Royal" sandwiched between chocolate mint ice cream and topped with mint chocolate. It has a refreshing flavor, and the richness of the ice cream and chocolate is yet refreshing. Mint may evoke the image of summer, but the rich texture of the chocolate melts in your mouth, making you feel warm and cozy even on a cold winter's day.

Pancakes and light meals available! A great place to stop by while sightseeing

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The parfait is very filling

Besides parfaits, the shop also serves pancakes, and light meals such as doria during lunchtime. Yukijirushi Parlor, a long-established sweets shop in Hokkaido, is a must-see tourist spot. Be sure to come and experience the royal flavors.

*All prices include tax

SPOT Snow Brand Parlor Sapporo Main Branch

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■ Location: 1F Taiyo Life Sapporo Building, 1-31 Kita 2-jo Nishi 3-chome, Chuo-ku, Sapporo ■Business hours: 10:00-19:00 (last order 18:30) ■Closed: New Year's holiday For details and maps of "Yukijirushi Parlor Sapporo Main Branch", please click here.

Writer Profile

Travel Creator Nobuka Kawashima

Born in Kanagawa Prefecture. After traveling to all 179 cities and towns in Hokkaido, he was enchanted by the charm and magic of the northern region and moved to Hokkaido in 2009. Since then, he has been involved in media interviews, filming, producing articles and videos, and planning and editing, mainly related to travel and regional revitalization. His mission is to "increase the number of Hokkaido fans."

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