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It's not just "Shiroi Koibito"! 3 exquisite sweets from ISHIYA that you'll want to choose as a Hokkaido souvenir
Enjoy the luxury of Shiroi Koibito chocolate only: "Chocolate Tablet (Shiroi Koibito White / Shiroi Koibito Black)"

Chocolate tablets (Shiroi Koibito White / Shiroi Koibito Black) 378 yen each
Shiroi Koibito is now popular not only as a souvenir from Hokkaido but also as a souvenir from all over Japan. It is a masterpiece that has maintained its deliciousness for over 45 years, but surprisingly, it is not widely known that there are sweets made with Shiroi Koibito chocolate.
First up, we have the "Chocolate Tablet," which meets the needs of those who want to enjoy only "Shiroi Koibito" chocolate. It's an arrangement of "Shiroi Koibito" chocolate, resulting in a smooth chocolate bar. The packaging, featuring Hokkaido animals such as brown bears and Hokkaido squirrels, is also appealing.

The "white" chocolate is kneaded for a longer time, resulting in a smoother, creamier taste, while the "black" chocolate is kneaded at a different temperature, resulting in a mellower, richer taste.
Depending on the store, flavors such as mixed berry, matcha milk, and burnt caramel may also be available, so it might be fun to try different stores.
The "Shiroi Koibito" cake series is also excellent: "Shiroi Koibito Roll Cake"

Shiroi Koibito Roll Cake: 1,890 yen
Did you know that there are even fresh sweets made with Shiroi Koibito chocolate? The Shiroi Koibito Roll Cake is a roll cake with a pure white crust and cream, just like the freshly fallen snow fields of Hokkaido.

The dough has a soft texture
The fluffy cream made with Shiroi Koibito's white chocolate is wrapped in a soft dough, and pure white eggs, which are whiter than regular eggs, are used to ensure the dough bakes white. The milky and rich flavor is truly a treat! Treat yourself or your family!
Collaboration products with popular confectionery manufacturers: "Shiroi Koibito Cheesecake"

Shiroi Koibito Cheesecake (2 pieces) 896 yen
Be sure to check out the "Shiroi Koibito Cheesecake," the second in the "Shiroi Koibito" cake series. This compact cake contains two small cheesecakes, making it the perfect souvenir for a friend. It has also been a hot topic as it is a collaboration with Hakodate Western Confectionery Snaffles, a popular Hokkaido confectionery manufacturer that offers "Cheese Omelettes" and other products.

The cake is made with white chocolate and cream cheese made from Hokkaido raw milk, and is topped with a sponge cake that resembles powdered snow.The cake is rich yet melts in your mouth, making it light and easy to eat.

The visuals are reminiscent of the snowy northern lands.
In addition to the products introduced this time, there are many other products that use Shiroi Koibito chocolate, such as Baumkuchen and chocolate pudding. Some stores also offer Shiroi Koibito soft serve ice cream made with milk from Hokkaido, so be sure to give this a try.
*Prices include tax. Information is current as of the time of publication. *The information posted may be subject to change, so please check the official website for the latest information.
Writer Profile
Sapporo-based writer Yumeko Takashima
Born in Saga Prefecture. Graduated from the Department of Western Cultural History, Faculty of Letters, Doshisha University. After working at a major travel agency, he gained experience as an editor and writer at a publishing and editing production company in Kyoto, and went independent in 2022. In 2024, his passion led him to move to Hokkaido. He edits and writes articles for books, magazines, and online media, focusing on travel, food, and culture.