A French toast specialty shop, "Creative French Toast in Tokachi," opened in Memuro Town in the Tokachi region of Hokkaido on August 27, 2025. The shop is filled with French toast made with plenty of rich ingredients from the Tokachi region and a desire to create a place for people to gather.

Exquisite French toast that lets you enjoy the flavors of Tokachi

AN BUTTER (980 yen)

In addition to the simple "BUTTER" French toast (820 yen), other popular dishes include toppings such as "AN BUTTER" (980 yen) and "JAGA CHEESE" (1,350 yen). As the name "Creative French Toast in Tokachi" suggests, the restaurant uses plenty of ingredients from Tokachi.

MELT CHEESE (1,140 yen)

The dairy products essential to delicious French toast are milk, fresh cream, and butter from Yotsuba Dairy. The bread, made with wheat flour from Tokachi, is a custom-made product from Asahi-ya, a bakery in Memuro Town. It is thick-sliced and has a soft, chewy texture.

JAGA CHEESE (1,350 yen)

The restaurant also uses plenty of carefully selected local ingredients, such as Otomo Farm's "Tsunagu" cheese and Oak Leaf's free-range fertilized eggs, and the potatoes are also produced in Memuro Town.

Take-out is also available

The French toast is carefully made using as simple a recipe as possible to bring out the best in the ingredients, making it a luxurious dish that lets you taste the bounty of the Tokachi land as it is.In addition to eating in the shop, takeout is also available.

A strong desire to create a place that came before the store

Madoka Nozawa from "Creative French Toast in Tokachi"

Madoka Nozawa, who founded "Creative French Toast in Tokachi," is a mother of two, raising a three-year-old and a newborn. She loves French toast herself, and feels it is a dish that makes the most of the wonderful ingredients of Tokachi, including her hometown of Memuro Town.

A comfortable store for babies and mothers

However, she says that before she wanted to open a shop, she had a desire to create a place where people could belong. After feeling like she didn't belong when she stopped going to school in middle and high school, Madoka worked in a variety of environments, including volunteering in the United States, planning music events, and working in the food and welfare industries. Throughout this time, she has always had the desire to create a place where anyone can be themselves. After having children, she also realized how few places people could go with their children.

Safe and comfortable nursing space

For this reason, the store is equipped with private nursing spaces and diaper changing stations. Based on my own experience raising children, I have stocked these items that I felt would be nice to have. I would be happy if the store could become a place where mothers of infants can relax, even just a little. With this in mind, I have arranged the space inside the store.

Another warm place, "Oyakokoya," is lit up on closed nights.

A warm and cozy interior

Madoka is also taking on new challenges using her store. "Oyakokoya," a women-only nighttime space, is a "nighttime hangout spot" for mothers and babies. She plans to open the "Creative French Toast in Tokachi" space on her store's closed nights.

Madoka, who endured countless lonely and painful nights due to her first child's nighttime crying, says, "I want to create a place that I once truly wanted for someone who is facing the same challenges of raising a child."

"Oyakonoya" is a space exclusively for women, including mothers, grandmothers, and sisters, equipped with facilities such as play mats where babies can sleep safely, blackout curtains, and partitioned nursing and resting areas. It is planned to be a place where people can just come and be, even if they don't need to do anything, such as breastfeeding or changing diapers.

A new challenge for the future of mothers and children raised together with the community

Creative French Toast in Tokachi

To make "Oyakokoya" a reality, Madoka is currently running a crowdfunding campaign on CAMPFIRE. The project, which is seeking supporters with the aim of starting operations in October 2025, is also an effort to develop "a place for someone" together with the local community. The goal is to raise 3,000,000 yen. Rewards include meal vouchers for discounted French toast, participation in management meetings, and food and merchandise delivered to your home.

If you would like to support Madoka's challenge, or even participate in it, please take a look at the crowdfunding site.

Another way to show your support is to visit "Creative French Toast in Tokachi" and enjoy the delicious French toast. Discovering Tokachi's rich cuisine and enjoying the local agriculture and food culture is a heartwarming step towards creating a "place for someone."

Interview cooperation and images provided by: Creative French Toast in Tokachi

Creative French Toast in Tokachi

■Address: 2-2-1 Higashi 1-jo, Memuro-cho ■ Business hours: 11:00-17:00 ■Closed: Sundays, Mondays, and public holidays ■Telephone number: 0155-65-0200 ■Instagram: @creativefrenchtoastintokachi For details and maps of "Creative French Toast in Tokachi," please click here.