BLUE POND, the world's only specialty store for caramel milk sweets, opened on Wednesday, October 8, 2025. A new sensation is born at Daimaru Sapporo, a hub for popular sweets.

What kind of store is "BLUE POND"?

"BLUE POND" on the B1 floor of Daimaru Sapporo

BLUE POND opened on the B1 floor of Daimaru Sapporo, right in front of the escalator. It's a caramel milk sweets specialty store offering two main products: the "new texture Caramel Milk Sandwich" and the "new sensation Caramel Cheesecake."

"Caramel Crispy" and "Pistachio Caramel Crispy"

The store is supervised by two specialists: "Machimura Farm," a dairy pioneer with over 100 years of history, and "Calm Kakuyama," which is shaping the future of dairy farming with advanced technology. By combining high-quality ingredients like fresh milk and butter from Hokkaido's rich land with the expertise and knowledge of these specialists, they have created sweets that encapsulate the history and future of Hokkaido's dairy industry.

The striking blue display

As a brand-new brand, this is the only store in the world, which adds to its special appeal.

A New Texture Caramel Milk Sandwich: "Caramel Crispy"

The classic "Caramel Crispy," 4-piece box for 993 yen

The signature product, "Caramel Crispy," can be stored at room temperature, making it a perfect souvenir or gift. Its texture is a delightful combination of "crispy, fluffy, and gooey." A caramel sauce made from Hokkaido milk is enveloped in fluffy Hokkaido white chocolate, then coated with a crisp caramel fondant. The outer crispy cookie is made with butter from Machimura Farm in Ebetsu City, which has over 100 years of history.

The in-store display is also cute!

When you take a bite, you experience a cascade of four textures: crunchy, crisp, fluffy, and gooey. As it melts in your mouth, you can distinctly taste the rich flavors of caramel and dairy.

[Seasonal Special] Pistachio Caramel Crispy is also available!

"Pistachio Caramel Crispy," 4-piece box for 1,080 yen

Don't miss the "Pistachio Caramel Crispy," a limited-time product for fall and winter! It features a rich pistachio caramel sauce and a pistachio caramel fondant. Its deep, gentle green color gives it a lovely autumn/winter feel. As it melts smoothly in your mouth, the flavor of pistachio gently unfolds. It's a rich and perfect seasonal treat for the colder months.

The assorted box is perfect for trying both flavors.

Assorted boxes are also available, allowing you to enjoy both the classic and the seasonal flavors. They are sure to be a popular gift choice for the upcoming season.

A New Sensation Caramel Cheesecake: "Blue Pond Caramel Fromage"

The visually striking "Blue Pond Caramel Fromage," 2-piece box for 1,404 yen

The "Blue Pond Caramel Fromage" is a new kind of caramel cheesecake coated in a glossy jelly. Its beautiful, transparent blue is reminiscent of Hokkaido's stunning lakes and ponds, such as the Blue Pond in Biei and Lake Onneto in Ashoro.

Comes in a box with dividers

The clear outer layer is a water jelly made with "Yuki no Mizu" water from Hokkaido's Daisetsuzan mountains. Inside, a cheese mousse cake made with organic milk from the Calm Kakuyama group hides a rich caramel sauce made with Hokkaido butter. At the bottom lies a crunchy crispy base made with butter from Machimura Farm. It's a combination of nothing but delicious elements!

Even more transparent and beautiful in person than in the samples!

After admiring its glossy, clear, and beautiful appearance for a while, I finally tasted it. The cheese mousse was refreshing with a hint of tartness. The rich caramel sauce added depth, and the buttery crispy base provided the perfect accent.

The bright blue box, reminiscent of the sky or water, is refreshing.

Since it's a fresh dessert, it's a good idea to bring a cooler bag when you go to buy it. It's perfect for enjoying at home, of course, but it would also make a delightful gift when visiting family or friends. It is sold twice a day, starting at 10:00 AM and 5:00 PM. Sales are limited to two boxes per person.

"BLUE POND" is set to become the new star of Daimaru's Hoppe Town!

A line already formed at 8:30 AM on opening day!

On the opening day, even though it was not yet widely known, a line of customers waiting to buy BLUE POND sweets had already formed at the basement entrance more than an hour before the store opened. The presence of TV cameras also indicated the high level of anticipation.

BLUE POND was created through a collaboration between Grapestone Co., Ltd., the company behind many popular sweets like "Tokyo Banana," "Nenrinya," and "Sugar Butter Tree," and Daimaru Matsuzakaya Department Stores Co. Ltd. The brand is said to be inspired by the stunning blue landscapes of Hokkaido, including its many beautiful lakes. It is poised to become a new star in Daimaru Sapporo's Hoppe Town food hall, which is already bustling with popular sweets.

The transparent packaging is also stylish.

It's new, delicious, and has a distinct Hokkaido feel! Be sure to try these new sweets, which are also highly recommended as a souvenir from Hokkaido.

BLUE POND

■ Location: B1 Floor, Daimaru Sapporo, 4-7 Kita 5-jo Nishi, Chuo-ku, Sapporo
■ Hours: 10:00 AM - 8:00 PM
Click here for details and map for "BLUE POND"