The 76th Sapporo Snow Festival kicked off on February 4, 2026. At the Odori Site (Odori Park), a major attraction is not just the impressive snow sculptures, but also the unique culinary delights available only at this time of year. From festival-exclusive sweets and quintessential Hokkaido foods to hot drinks that warm you up from the cold, the gastronomic offerings are plentiful. In this article, we'll take you on a tour from west to east through the Odori Site, reporting on the must-eat foods and souvenir sweets we discovered along the way.

▼Click here for highlights of the Sapporo Snow Festival Odori Site and nighttime recommendations!

The snowman bear is so cute!

The 10-chome "UHB Family Land" features a massive Star Wars snow sculpture, as well as rows of food and merchandise booths. A must-buy item here is Sapporo Senshuan's new product, "Yamaoyaji Yukidaruma Milk Choco."

"Yamaoyaji Yukidaruma Milk Choco" (9 pieces, 1,400 yen)

This treat takes Sapporo Senshuan's long-selling "Yamaoyaji" senbei cracker, adds Hokkaido milk to the dough, and generously coats it with a unique blend of bitter milk chocolate. The combination of the crispy cracker and the light, airy milk chocolate is outstanding. With its subtle sweetness and light texture, you'll feel like you could eat them endlessly.

The heart-shaped special packaging is adorable.

The special packaging is perfect for Valentine's Day, making it a great choice for yourself, as a gift, or as a souvenir from Hokkaido and Sapporo.

"Powder Snow Parmesan Formaggio Pizza" (800 yen/slice) (left) and "Premium Red Snow Crab Creamy Pizza" (1,000 yen/slice) (right)

The 8-chome "HTB Snow Square" is buzzing with its magnificent "Aizu Tsurugajo Castle" snow sculpture. While waiting for the projection mapping show, a great place to stop by is the PIZZA-LA food truck. They offer two types of Snow Festival-exclusive pizzas, each served in a paper case, making them perfect for eating while walking around the venue.

Perfect for eating on the go with its one-handed design.

The "Premium Red Snow Crab Creamy Pizza ~The Shock of the Shell~" (1,000 yen/slice) truly lives up to its name, topped with shell-on crab, giving it a distinct Hokkaido feel. The rich flavor of the crab meat is enveloped in a creamy sauce, creating a luxurious taste.

For cheese lovers, the "Powder Snow Parmesan Formaggio Pizza ~with Hokkaido Mascarpone and Camembert~" (800 yen/slice) is highly recommended. Sprinkled with Parmesan that resembles powder snow, it features four types of cheese—Hokkaido Camembert, Mozzarella, and Hokkaido Mascarpone—with a sweet hint of honey as an accent.

"Age-imo" (500 yen), a soul food known to all Hokkaido residents.

The 5-chome "Doshin Snow Square" not only features the grand snow sculpture "The Thoroughbred Shining with Glory" but also a great selection of food booths. One of them, the NEXCO East Japan booth, sells "Age-imo," a beloved favorite among Hokkaido locals.

The NEXCO East Japan booth at 5-chome.

Instead of the usual skewered style, two Age-imo balls are served in a cup with chopsticks. This makes them easy to eat and perfect for sharing.

Break open the Age-imo and steamy, fluffy potato emerges!

Crispy on the outside and fluffy on the inside. The texture is light, with a perfect balance of sweet and salty. Plus, after buying the Age-imo, I received a 100 yen discount ticket for a "Shiawase no Kaku Highball" at the adjacent Suntory booth. You can enjoy Age-imo and a highball together at a great price.

The SNOWS booth around 5 PM. When I was there, there was a line on the left.

At the 4-chome site, where the massive snow sculpture "Prayer - A Message from the Jomon Period" makes a huge impact, you'll find a pop-up from the popular winter-exclusive Hokkaido sweet brand "SNOWS." Look for the prominent "SNOWS" sign, which is also visible from Ekimae-dori Street.

"Snow Sand White & Black 2-piece Limited Edition Tin" (700 yen)

The popular raw chocolate sandwich cookie, "Snow Sand," is available in a limited-edition Snow Festival package. There are two types: the "Snow Sand White & Black 2-piece Limited Edition Tin" (700 yen) and the "Snow Sand White & Black 6-piece Limited Edition Tin" (2,050 yen).

The crispy, fragrant langue de chat cookie is filled with a generous amount of rich, smooth raw chocolate made from winter-grazed milk, creating a decadent, wintery flavor.

Butter candy "Yuki Hitotsu" (100g, 540 yen)

They also sell "Yuki Hitotsu" (100g, 540 yen), a milk butter candy known for its mellow, white, melt-in-your-mouth quality. With its warm felt packaging that evokes a sense of Hokkaido, this butter candy is also a great souvenir.

"Indian," a local curry shop known to everyone in Obihiro and Tokachi, Hokkaido.

The 1-chome "J:COM Square," close to the subway station and bustling with tourists visiting the TV Tower, is packed with food booths. At the foot of the TV Tower, you'll find a stall from "Indian," a popular curry shop from the Tokachi/Obihiro area. You can try their "Indian-man" (500 yen), a curry bun filled with their aged curry roux wrapped in dough made from Hokkaido wheat.

"Indian-man" (500 yen)

The rich Indian curry roux, the savory meatiness, and the fluffy bun come together for an exquisite taste. It was truly the delicious flavor of Indian curry itself.

The hot Indian-man made me crave a drink, so I headed to another booth in the area, "Wakusei Cornelius." Their "Hot Red Sangria" (600 yen) is a warm wine with a hint of lemon and a gentle sweetness.

"Hot Red Sangria" (600 yen)

It was a perfect wintery drink to warm my chilled body. A white wine version is also available.

Enjoy the festival while eating delicious and warm Hokkaido gourmet food!

The Snow Festival is full of highlights, from admiring the beautiful large snow sculptures to trying out activities like the ice slides. At the same time, there's plenty of joy to be found in discovering delicious food!

The food sold at the venue is designed to be easy to eat on the spot, but the ground is inevitably snowy and slippery. Please watch your step and enjoy the hot food and drinks to warm yourself up while having fun at the Snow Festival.