What is "Pure White"?

Have you heard of "Pure White," the mysterious white corn?

Pure White is a sweet corn that is very popular as a gift, characterized by its pure white appearance and fruity sweetness. Each kernel is soft and juicy, so it is delicious whether eaten raw, boiled, or heated in the microwave. Once you try it, you will definitely be hooked on its deliciousness. Did you know that Minamihoro Town is actually a pioneer in pure white cultivation in Hokkaido and is a major production area?

Pure white corn cultivation in Nanporo town began 23 years ago, at a time when no one had ever seen white corn. "At the time, my father and his friends were growing pumpkins. When they visited Snow Brand Seed Company for a training session, they were given corn soup, which they said was "still in the experimental stage." It was pure white and incredibly sweet and delicious, and my father was surprised, saying "What is this?!" That was the trigger for them to experimentally grow the new variety, Pure White, and that's how Pure White cultivation began in Nanporo Town." Because corn had not been cultivated in Nanporo Town until then, they started without any know-how or sales channels. After much trial and error, they finally managed to ship the corn, but white corn was completely unfamiliar at the time, and people at the market said, "You can't sell corn that color," and it was ignored.

However, I had absolute confidence in the taste of Pure White, so I wasn't going to give up until the taste was appreciated. "I wanted people to know how delicious Pure White was, so I started by offering it to a lot of people and telling them to try it. One day it was featured on TV, and that started to get us attention from all over. There's a lot of demand from outside Hokkaido, and now most of it is used as gifts or as a return gift for Nanporo Town's hometown tax donations." Now, the Bright Farming Network, which was established by Mr. Shirochi's father, has eight farms that produce about 400,000 corns a year. It is also the most popular donation in the hometown tax return in Nanporo Town. After being featured on television, the white corn became extremely popular and spread all over the country, leading to cultivation in other areas and the development of other varieties. Among them, the Pure White corn from Bright Rural Network has the lowest complaint rate by far. What is the reason for this?

The secret behind the popularity of "Pure White" from Nanporo Town

There are reasons why the satisfaction level of the Pure White grown in Nanporo Town is high. One of them is the thorough "quality control". "We limit the number of people who can harvest corn. At Shirochi Nosan, only my father, mother and I harvest the corn. It's the same for other farmers. Only people who can judge the best harvest time harvest the corn, so there is no variation in size or how full the kernels are, and we can maintain high quality."

In addition, Pure White, which is regulated as "large size is 300 grams or more," is sold at Bright Rural Network under its own regulation that it will only ship 350 grams or more at first. Pure White, which has a high satisfaction rate in terms of both size and quality, is highly rated as a gift.

*The species has now changed, and a new variety called "Pure White SP" has been bred to produce larger fruits, so the standard has been changed to only shipping ones weighing over 380 grams.

They carefully select delivery companies, so you can rest assured that even if you are outside of Hokkaido, your order will arrive the day after the next day. They also take great care to ensure that the produce stays fresh, such as packing it vertically in boxes, just like it was before it was harvested. Their desire to make sure that customers are happy when they receive and eat the produce has led to a low complaint rate.

Soup and dressing born from the idea of "Mottainai"

Nanporo Town's Pure White maintains high quality by setting its own standards. While customer satisfaction is high, the company has a policy of "not shipping if even one gram is missing," which means that some corn tastes good but cannot be shipped. "Pure White Soup" was born from the idea of the "Bright Rural Network" that pure white rice that did not meet the standards was too good to throw away and was somehow utilized.

"We wanted to find some way to use it, so we asked a company called Nankaen to make soup with the Pure White corn that we had peeled and frozen ourselves. This led to the commercialization of the product. It wasn't a case of 'Let's make soup!' but rather a case of 'What should we do with this wasted corn?' and this Pure White Soup was born from that idea." This soup contains pure white rice paste, so all you need to do is add milk and heat it up to make a luxurious soup. The sweetness of the pure white rice fills your mouth, making you feel happy. The grains are still in the soup, so the texture is fun!

Not only can you eat it as a soup, but it is also recommended to use it as a pasta sauce or put it inside croquettes! I'd like to try it. Also, one day, a salesman from Nippon Shoyu Kogyo Co., Ltd. in Asahikawa approached them and said, "We want to make a corn dressing!" This led to the creation of a delicious dressing that makes the most of the flavor and sweetness of Pure White.

Because peeling the Pure White fruit is time-consuming and laborious, production is limited, making this a rare delicacy that is only readily available within Minamihoro Town. "This dressing isn't too salty even if you put too much on. So it's delicious even if you put a lot on a salad! It's also good on hiya-yakko (cold tofu), and my favorite is ramen salad! It's delicious, so please give it a try."

Presenting the bounty of Nanporo Town! Pure white soup and dressing

The prize for this giveaway campaign is a soup and dressing set made with plenty of pure white rice grown with great care by the Bright Rural Network in Minamihoro Town!

After agreeing to the terms and conditions, you can participate by following the official Domingo Twitter account (@cfm_domingo) and retweeting or quoting the tweet eligible for the giveaway campaign (below). *Application is valid only once.

/ Follow & RT to win soup & dressing🎁 ＼ #Nanporo Town #Bright Rural Network 's white and sweet corn #Pure White soup & dressing #Gift 🌽 ▼How to apply ① Follow @cfm_domingo ② RT or quote RT this post ▼Deadline 3/21(Monday) ▼For details, please visit https://t.co/6ihviuLD2Q

— Domingo (Official) | Officially recognized by municipalities! Hokkaido information media (@cfm_domingo) March 14, 2022

Please read this article for details about the program, application procedures, conditions, and terms and conditions.