ARTICLES
A Hokkaido Coffee Shop's Decision to Reduce Hours Goes Viral for a Heartfelt Reason
KINUBARI COFFEE ROASTERS Opened in November 2022
KINUBARI COFFEE ROASTERS was opened in Kamikawa Town in 2022 by Emimaru Kinubari, a native of Yubetsu, Hokkaido. As a university student, Mr. Kinubari traveled through Southeast Asia and became fascinated by guesthouses. He helped launch one that had a specialty coffee bean shop on the first floor, which is how he discovered the charm and depth of coffee.
Mr. Emimaru Kinubari (Photo by ocarina)
Later, in 2017, he launched the "Kinubari Coffee" brand, expanding his activities by setting up stalls at events and wholesaling beans. Finally, in November 2022, he opened the physical store, KINUBARI COFFEE ROASTERS.
The family at the time of the opening (Photo by Keisuke Harada)
Many friends came to celebrate the opening day
The Decision to Shorten Hours: "To Not Give Up on Living"
KINUBARI COFFEE ROASTERS initially operated from 10:00 to 19:00. However, starting in June 2023, the hours were changed to 11:00-17:00 from Tuesday to Thursday, and 11:00-20:00 on Fridays and Saturdays. The main reason for this was "to not give up on living." Mr. Kinubari wrote about his reasons on the blogging platform note, and his post received a huge response.
Eating dinner with my family,
Doing laundry every day,
Cleaning and tidying the house,
Watching a movie at home and relaxing.
To not give up on these ordinary things,
To not give up on "living,"
I decided to rethink the way I work.
From the KINUBARI COFFEE ROASTERS note article
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