1 Cheers with beer under the summer sky of Sapporo! "Sapporo Odori Beer Garden"

Odori Nishi 8-chome "THE Sapporo Beer Garden"

Sapporo Odori Beer Garden, a seasonal summer event in Sapporo, is one of the largest beer garden events in Japan, and will be held from July 18 to August 13, 2025. At six venues in Odori Park with over 10,000 seats, you can enjoy beers from Suntory, Asahi, Kirin, Sapporo, and more, as well as beers from Germany and around the world.

Odori Nishi 5-chome "Suntory The Premium Malt's Garden"

Odori Nishi 6-chome "ASAHI SUPER DRY BEER PARK"

Each venue offers comfortable services such as mobile ordering, live kitchens, and covered seating, allowing you to enjoy a special time with your friends. The pairings with Genghis Khan, oven-baked pizza, and other international gourmet foods are also appealing. Come experience the best toast in Sapporo in the summer.

Odori Nishi 7-chome "Kirin Ichiban Shibori Beer Garden"

Odori Nishi 11-chome "Sapporo German Village"

2 The "Odor Exhibition" features a wide range of scents, from precious perfumes to smells associated with great people

The "Smell Exhibition", an experiential and participatory event that allows you to enjoy your sense of smell like never before, is being held at Sapporo Norbesa. In addition to the precious fragrances "Sea raccoon incense" and "Musk deer", the "Smells of great people" project, which is appearing for the first time in Hokkaido, allows you to experience scents that evoke the image of the time, such as the scent of fragrant wood that warlords used before battles (there are various theories), and the scent of Sakamoto Ryoma, a great man from the end of the Edo period.

Travel back in time with scents! "Scents associated with great people"

There will also be some extremely smelly items, such as "Surströmming (canned herring)," the "world's smelliest food," and "stinky tofu," which has even caused trains to stop. If you're interested, be sure to come and try it out at the venue.

"Surstromming (canned herring)"

3 Jazz will reverberate throughout Sapporo at "SAPPORO CITY JAZZ ~ PARK JAZZ LIVE 2025"

The largest outdoor main venue, "Odori Park 2-chome"

A wide variety of jazz musicians from all over the country will perform live at 12 venues, including Odori Park, cafes, halls, and historical buildings in Sapporo. With a wide variety of performance styles and arrangements, the attraction is being able to enjoy music while walking around the city.

"Sapporo Citizen Communication Plaza 3rd Floor Creative Studio" venue where you can enjoy performances mainly with big bands

Amazingly, all viewing is free (some food and drink orders are accepted), making it a rare opportunity to casually experience jazz. Food trucks are lined up at the outdoor main venue, so you can enjoy the live performance with a beer in hand. This event combines music and the charm of the city to color Sapporo's summer.

A live performance will also be held at "Chi-Ka-Ho", the main artery of Sapporo citizens

Akapla, a tie-up venue with the HBC Red Brick Premium Fest