1 Cheers Under the Sapporo Summer Sky! The Sapporo Odori Beer Garden

Odori Nishi 8-chome "THE Sapporo Beer Garden"

A classic Sapporo summer event, the Sapporo Odori Beer Garden is one of Japan's largest beer gardens, running from July 18th to August 13th, 2025. With over 10,000 seats spread across six venues in Odori Park, you can enjoy beers from major breweries like Suntory, Asahi, Kirin, and Sapporo, as well as German and other international beers.

Odori Nishi 5-chome "Suntory The PREMIUM MALT'S GARDEN"

Odori Nishi 6-chome "ASAHI SUPER DRY BEER PARK"

Each venue offers convenient services like mobile ordering, live kitchens, and covered seating, ensuring a special time with friends. The food pairings are also a highlight, featuring Genghis Khan (Mongolian barbecue), oven-fired pizza, and global cuisine. Come experience the ultimate "cheers" in Sapporo this summer.

Odori Nishi 7-chome "KIRIN ICHIBAN Garden"

Odori Nishi 11-chome "Sapporo German Village"

2 From Precious Perfumes to the Scents of Great Figures: The Scent Exhibition

The Scent Exhibition, a unique hands-on event enjoyed through the sense of smell, is being held at NORBESA in Sapporo. In addition to precious fragrances like castoreum and musk deer, the exhibition features a special section new to Hokkaido: "Scents of Great Figures." Here, you can experience scents inspired by historical figures, such as the aromatic wood said to have been used by samurai warlords before battle (※based on various theories) and a scent created in the image of the late Edo period hero, Sakamoto Ryoma.

Travel back in time with scents!? "Scents of Great Figures"

The exhibition also features "intensely smelly items," including Surströmming (canned fermented herring), known as the world's smelliest food, and stinky tofu, which has been known to stop trains. If you're curious, be sure to experience them at the venue.

"Surströmming (canned fermented herring)"

3 Jazz Echoes Throughout Sapporo: SAPPORO CITY JAZZ - PARK JAZZ LIVE 2025

The largest outdoor main stage: the Odori Park 2-chome venue

At 12 venues across Sapporo, including Odori Park, cafes, halls, and historical buildings, a diverse lineup of jazz musicians from all over Japan will perform live. With various musical styles and band formations, it's a great opportunity to enjoy music while strolling through the city.

The Sapporo Community Plaza 3F Creative Studio venue, featuring mainly big band performances

Amazingly, all performances are free to watch (some venues require a food or drink order), offering a rare chance to casually enjoy jazz. The main outdoor venue will have food trucks, allowing you to enjoy a live show with a beer in hand. It's an event where the charm of music and the city come together to color the Sapporo summer.

Live performances will also be held in "Chi-Ka-Ho," the main underground artery for Sapporo citizens

The "Akapla" venue is a collaboration with the HBC Akarenga Premium Fest