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There's also a sweets collaboration with Mikasa High School! Tour Mikasa City, Hokkaido with Snow Miku in the "Mikasa City x Snow Miku Town Tour Campaign 2026"
Located about an hour's drive from Sapporo, Mikasa City, Hokkaido, is famous for its railways, fossils, and food, and is known as "the city where you can travel back in time 100 million years." This year, the mascot for Hokkaido, Snow Miku, is once again supporting the city! The "Mikasa City x Snow Miku Town Tour Campaign 2026" will be held from Saturday, January 31st to Sunday, May 31st, and will explore the charms of Mikasa City, including its delicious food, in a sweets collaboration with the much-talked-about "Mikasa High School Student Restaurant."
Explore Mikasa City with "Snow Miku"! There are also photo spot panels throughout the city.
The visual is a new drawing by illustrator "Maou"
Mikasa City is known as the birthplace of Hokkaido's coal and railways. The "Mikasa City x Snow Miku Town Tour Campaign 2026" will feature original collaborative photo spots throughout the city featuring Snow Miku and her pet character, Yukine the Rabbit, enjoying the delicious food of Mikasa. Be sure to take a commemorative photo together to remember your trip.
Deformed illustrations based on the themes of "Mikasa Melon," "Hatsunemachi Bus Stop," and "Mikasa High School Confectionery Club" are also available!
Collaboration panel exhibition location
A: Main visual ・AEON Super Center Mikasa store ・Katsurazawa National Ski Resort… *Until March 2nd ・Mikasa Roadside Station (Sun Farm Mikasa) … *March 3rd to April 15th ・Mikasa Railway Museum … *April 16th to May 31st
B: Deformed illustration <Mikasa Melon> ・Mikasa Roadside Station (inside Shokunokura "Hokkaido Mikasa Tourism Association" General Incorporated Association)
C: Deformed illustration (Hatsunecho bus stop) ・Mikasa Civic Hall
D: Deformed illustration <Mikasa High School Confectionery Club> ・Mikasa High School Student Restaurant MIKASA COOKING ESSOR
A collaboration menu has been added to the popular "Mikasa High School Student Restaurant"!
"Cherie" run by the Mikasa High School Confectionery Club
The popular restaurant "Mikasa High School Student Restaurant" where students from Hokkaido Mikasa High School learn cooking and customer service skills has a cafe called "Cherie" where they will be introducing collaborative sweets. Please enjoy the sweets that the students have created with "Snow Miku" and "Rabbit Yukine" as motifs.
Collaboration menu overview ・Icing Cookie Snow Miku Ver. 470 yen (tax included) *Includes original cake pick ・Snowball Snow Miku Ver. 300 yen (tax included) ・Fromage Mont Blanc Snow Miku Ver. 600 yen (tax included)
"Mikasa High School Student Restaurant MIKASA COOKING ESSOR" store information ■Address: 396-1 Wakakusa-cho, Mikasa City ■ Business hours: 11:00-14:30 (Cafe Cherie) ■Opening days: Saturdays, Sundays, public holidays, and during long school holidays (spring, summer, winter) *However, the facility may be closed due to school events, etc. Please check the facility's official website for the latest information. Map information and details for "Mikasa High School Student Restaurant MIKASA COOKING ESSOR" can be found here
Coasters will be given away at four popular local restaurants.
Four restaurants in the city will be giving away coasters (four types in total, different for each restaurant) featuring the campaign visuals! Why not pick up a cute coaster as a memento while enjoying your meal or shopping?
The unnamed bakery ■Location: 78 Okayama, Mikasa City ■ Business hours: 9:00-17:00 *Ends when bread runs out ■Closed: Thursdays (open on public holidays) ■ Conditions for distribution: Those who purchase "Summer Memories Butter Cookies" ■Distributed coaster: Main visual Map information and details of "Nameless Bakery" can be found here
Gohan Cafe Amutto ■Address: 3-1 Tagacho, Mikasa City ■Business hours: 11:00-15:00, last orders 14:30 (while supplies last) ■Closed on Mondays, Sundays, and public holidays ■Distribution conditions: Customers who spend 600 yen or more (regardless of whether they dine in or buy merchandise) ■Distributed coaster: Mikasa Melon Click here for map information and details of "Gohan Cafe Amutto"
Rire Sourire ■Address: 3-1 Tagacho, Mikasa City ■ Business hours: 8:00-15:00 ■ Closed: Mondays, Tuesdays, and Sundays ■Distribution conditions: Those who purchased "Financier (Plain)" ■Distributed coasters: Mikasa High School Confectionery Club Map information and details for "Rire Sourire" can be found here
Amaimono Club ■Address: 21-6 Saiwai-cho, Mikasa City ■ Business hours: Lunch: 12:00-18:00 / Dinner: 19:00-22:00 (Fridays and Saturdays only) ■ Closed: Mondays and Tuesdays ■ Conditions for distribution: Those who purchase "Kiln-baked Pudding" ■Distribution coasters: Hatsunemachi bus stop Click here for map information and details of "Amaimono Club"
Collaboration goods perfect as souvenirs
Merchandise featuring the collaborative visuals will also be on sale! In addition to standard items such as acrylic stands and clear files, there will also be merchandise unique to Mikasa City, such as cream sandwiches in limited edition packaging. Be sure to pick one up as a memento of your trip.
Collaboration goods sales locations ・Roadside Station Mikasa (Sun Farm Mikasa) ・SNOW MIKU 2026 Wing Bay Otaru venue (Hokkaido Mikasa Tourism Association booth) *Some merchandise will be sold on Saturday, February 7th and Sunday, February 8th only
Mikasa City x Snow Miku Town Tour Campaign 2026
■ Event period: Saturday, January 31st to Sunday, May 31st, 2026 ■ Location: Various locations in Mikasa City, Hokkaido
■Organizer: Hokkaido Mikasa Tourism Association ■Co-organized by: Mikasa City ■ Cooperation: Crypton Future Media, Inc. ■Contact: Hokkaido Mikasa Tourism Association (Inc.) TEL: 01267-3-2828
About "Snow Miku" https://snowmiku.com/
Art by KEI
Developed by Crypton Future Media, Inc., this character is a Hokkaido supporter. It was born from the creation of a pure white snow sculpture of Hatsune Miku at the 2010 Sapporo Snow Festival. Since then, the SNOW MIKU festival, starring Snow Miku, has been held annually in Hokkaido. Each year, a theme is set and the costume design for Snow Miku is open to the public; the theme for 2026 has been decided as "Happy Patisserie." Currently, she serves as an ambassador for various initiatives to promote Hokkaido, collaborating with companies and characters, and expanding her support in many areas. She will also be serving as a Sapporo Tourism Ambassador from September 2024.
