ARTICLES
Explore Mikasa City, Hokkaido with Snow Miku! "Mikasa City x Snow Miku Town Tour Campaign 2026"
Just an hour's drive from Sapporo lies Mikasa City, Hokkaido, a town known for its railways, fossils, and culinary delights, often called "a town where you can travel through 100 million years of time." This year, Snow Miku, the character who supports Hokkaido, is back to cheer on the city! The "Mikasa City x Snow Miku Town Tour Campaign 2026" will be held from Saturday, January 31st to Sunday, May 31st, offering a chance to explore the delicious charms of Mikasa, including a sweets collaboration with the famous "Mikasa High School Student Restaurant."
[Update as of March 12, 2026]
The May business days for "Mikasa High School Student Restaurant MIKASA COOKING ESSOR Cafe 'Cherie'" have been changed. The new business days are Saturday, May 23rd and Sunday, May 24th. Please be aware of this change in advance.
Explore Mikasa City with Snow Miku! Photo Spot Panels Around Town
The main visual is a new illustration by "Maou."
Mikasa City is known as the birthplace of Hokkaido's coal and railway industries. During the "Mikasa City x Snow Miku Town Tour Campaign 2026," photo spots featuring an original illustration of Snow Miku and her pet character, Rabbit Yukine, enjoying Mikasa's delicious food will appear throughout the city. Be sure to take a commemorative photo with them to remember your trip.
Chibi-style illustrations with themes of "Mikasa Melon," "Hatsune-cho Bus Stop," and "Mikasa High School Pastry Club" will also be featured!
Collaboration Panel Display Locations
A: Main Visual
・Aeon Supercenter Mikasa Store
・Katsurazawa Kokusetu Ski Resort ... *Until March 2nd
・Michi-no-Eki Mikasa (Sun-Farm Mikasa) ... *From March 3rd to April 15th
・Mikasa Railway Museum ... *From April 16th to May 31st
B: Chibi Illustration
・Michi-no-Eki Mikasa (Inside Shoku no Kura at the Hokkaido Mikasa Tourism Association)
C: Chibi Illustration
・Mikasa Civic Hall
D: Chibi Illustration
・Mikasa High School Student Restaurant MIKASA COOKING ESSOR
Collaboration Sweets with the Famous "Mikasa High School Student Restaurant"!
"Cherie," operated by the Mikasa High School Pastry Club
Collaboration sweets created by the pastry club of the popular "Mikasa High School Student Restaurant," where students from Hokkaido Mikasa High School gain practical experience in cooking and customer service, are now available. Be sure to try these special sweets developed by the students, inspired by Snow Miku and Rabbit Yukine.
*The Mikasa High School Student Restaurant is a training facility run by local high school students, and its operation differs from that of a typical restaurant. Please check the business days in advance.
Collaboration Menu Overview
■Icing Cookie Snow Miku Ver. ¥470 (tax incl.) *Comes with an original cake pick
■Snowball Cookie Snow Miku Ver. ¥300 (tax incl.)
・Available at Michi-no-Eki Mikasa (inside Shoku no Kura at the Hokkaido Mikasa Tourism Association) from February 6th.
・Special sales at "SNOW MIKU 2026" on February 7th and 8th. *Also sold as usual at the Michi-no-Eki.
・Available at Cherie on March 20th-21st, April 18th-19th, and May 23rd-24th.
■Fromage Mont Blanc Snow Miku Ver. ¥600 (tax incl.)
・Available at Mikasa High School Student Restaurant Cafe Cherie on March 20th-21st, April 18th-19th, and May 23rd-24th.
Store Information
1. Michi-no-Eki Mikasa (inside Shoku no Kura at the Hokkaido Mikasa Tourism Association)
■Location: 1056-1 Okayama, Mikasa-shi
■Hours: 9:00 AM - 5:00 PM
■Closed: Every Monday (or the following day if Monday is a public holiday)
Click here for map and details on "Michi-no-Eki Mikasa"
2. Mikasa High School Student Restaurant MIKASA COOKING ESSOR Cafe "Cherie"
■Location: 396-1 Wakakusa-cho, Mikasa-shi
■Hours: 11:00 AM - 2:30 PM (Cafe Cherie)
■Business Days: March 20th (Fri) - 21st (Sat), April 18th (Sat) - 19th (Sun), May 23rd (Sat) - 24th (Sun)
*[Update as of March 12, 2026] Please note that the May business days have been changed to Saturday, May 23rd and Sunday, May 24th.
■Inquiries: Mikasa High School Student Restaurant (Facility Representative) TEL: 01267-3-7335
Click here for map and details on "Mikasa High School Student Restaurant MIKASA COOKING ESSOR"
*All products are available in limited quantities.
Get a Coaster at Four Popular Local Eateries
Four local eateries are holding a giveaway where you can receive a coaster (4 types in total, specific to each store) featuring the campaign visual! Why not enjoy a meal or some shopping and get a cute coaster as a souvenir?
*Coasters are available while supplies last.
Namae ga nai Panya (The Bakery with No Name)
■Location: 78 Okayama, Mikasa-shi
■Hours: 9:00 AM - 5:00 PM *Closes when bread sells out
■Closed: Thursdays (open if it's a public holiday)
■Condition: For customers who purchase the "Natsu no Omoide Butter Cookie" (Summer Memories Butter Cookie).
■Coaster Design: Main Visual
Click here for map and details on "Namae ga nai Panya"
Gohan Cafe Amutto
■Location: 3-1 Taga-cho, Mikasa-shi
■Hours: 11:00 AM - 3:00 PM (Last Order 2:30 PM) (Closes when sold out)
■Closed: Mondays, Sundays, Public Holidays
■Condition: For customers with a bill of ¥600 or more (applies to both dine-in and merchandise).
■Coaster Design: Mikasa Melon
Click here for map and details on "Gohan Cafe Amutto"
Rire Sourire
■Location: 3-1 Taga-cho, Mikasa-shi
■Hours: 8:00 AM - 3:00 PM
■Closed: Mondays, Tuesdays, Sundays
■Condition: For customers who purchase the "Financier (Plain)."
■Coaster Design: Mikasa High School Pastry Club
Click here for map and details on "Rire Sourire"
Amaimono Club (*Coaster distribution has ended.)
■Location: 21-6 Saiwai-cho, Mikasa-shi
■Hours: Lunch: 12:00 PM - 6:00 PM / Dinner: 7:00 PM - 10:00 PM (Fridays & Saturdays only)
■Closed: Mondays, Tuesdays
■Condition: For customers who purchase the "Kama-yaki Purin" (Kiln-baked Pudding).
■Coaster Design: Hatsune-cho Bus Stop
Click here for map and details on "Amaimono Club"
Collaboration Goods Perfect for Souvenirs
Goods featuring the collaboration visual will also be on sale! In addition to classic items like acrylic stands and clear files, unique Mikasa-themed goods such as cream sandwich cookies in limited-edition packaging will be available. Be sure to pick them up as a memento of your trip.
Collaboration Goods Sales Locations
・Michi-no-Eki Mikasa (Sun-Farm Mikasa)
・SNOW MIKU 2026 Wing Bay Otaru Venue, Hokkaido Mikasa Tourism Association Booth *Select items will be sold here only on Saturday, Feb 7th and Sunday, Feb 8th.
Click here for sales information
Mikasa City x Snow Miku Town Tour Campaign 2026
■Event Period: Saturday, January 31, 2026 - Sunday, May 31, 2026
■Location: Various locations within Mikasa City, Hokkaido
■Organizer: Hokkaido Mikasa Tourism Association
■Co-organizer: Mikasa City
■Cooperation: Crypton Future Media, INC.
■Inquiries: Hokkaido Mikasa Tourism Association TEL: 01267-3-2828
What is "Snow Miku"? https://snowmiku.com/
Art by KEI
"Snow Miku" is a character who supports Hokkaido, developed by Crypton Future Media, INC. She was created in 2010 when a pure white snow sculpture of "Hatsune Miku" was made for the "Sapporo Snow Festival." Since then, the "SNOW MIKU" festival, starring Snow Miku, has been held in Hokkaido every year. The costume design for Snow Miku at the festival is chosen through a public competition with a different theme each year, and the theme for 2026 is "Happy Patisserie." Today, she serves as an ambassador for various initiatives to promote Hokkaido and collaborates with companies and other characters, expanding her supportive activities in many directions. She has also been a Sapporo Tourism Ambassador since September 2024.
