ARTICLES
Explore Mikasa City, Hokkaido with Snow Miku! Announcing the "Mikasa City x Snow Miku Town Tour Campaign 2026"
Just an hour's drive from Sapporo lies Mikasa City, Hokkaido—a town famous for its railways, fossils, and food, known as "a place where you can travel through 100 million years of time." This year, Snow Miku, the character who supports Hokkaido, is back to cheer on the city! The "Mikasa City x Snow Miku Town Tour Campaign 2026" will be held from Saturday, January 31st to Sunday, May 31st, inviting you to explore the charms of Mikasa, starting with its delicious food, including a sweets collaboration with the popular "Mikasa High School Student Restaurant."
【Regarding Product Shipment Delays】
We are experiencing delays in the arrival of some products sold at Roadside Station Mikasa (within the Shoku no Kura, at the Hokkaido Mikasa Tourism Association). We sincerely apologize for the inconvenience. Please see below for details on the delayed products.
・Snowball Cookies Snow Miku Ver.: Scheduled to go on sale Friday, February 6th
・Icing Cookies Snow Miku Ver.: Scheduled to go on sale Friday, February 6th
Explore Mikasa City with Snow Miku! Photo Spot Panels Around Town
The visual is a new illustration by artist "maou"
Mikasa City is known as the birthplace of Hokkaido's coal and railway industries. During the "Mikasa City x Snow Miku Town Tour Campaign 2026," photo spots featuring an original visual of Snow Miku and her pet character, Rabbit Yukine, enjoying Mikasa's delicious food will appear throughout the city. Be sure to take a commemorative photo with them to remember your trip.
Chibi-style illustrations themed after "Mikasa Melon," "Hatsune-cho Bus Stop," and "Mikasa High School Confectionery Club" will also be featured!
Collaboration Panel Display Locations
A: Main Visual
・AEON Supercenter Mikasa Store
・Katsurazawa National Ski Area ... *Until March 2nd
・Roadside Station Mikasa (Sun Farm Mikasa) ... *From March 3rd to April 15th
・Mikasa Railway Museum ... *From April 16th to May 31st
B: Chibi Illustration
・Roadside Station Mikasa (within Shoku no Kura at the Hokkaido Mikasa Tourism Association)
C: Chibi Illustration
・Mikasa Civic Hall
D: Chibi Illustration
・Mikasa High School Student Restaurant MIKASA COOKING ESSOR
Collaboration Sweets with the Popular "Mikasa High School Student Restaurant"!
"Cherie," operated by the Mikasa High School Confectionery Club
Collaboration sweets created by the confectionery club of the popular "Mikasa High School Student Restaurant," where students of Hokkaido Mikasa High School gain practical experience in cooking and customer service, are here. Be sure to try these special sweets developed by the students, inspired by Snow Miku and Rabbit Yukine.
*The Mikasa High School Student Restaurant is a training facility run by local high school students and operates differently from a typical restaurant. Please check their business days in advance.
Collaboration Menu Overview
■Icing Cookie Snow Miku Ver. 470 JPY (tax incl.) *Comes with an original cake pick
■Snowball Cookie Snow Miku Ver. 300 JPY (tax incl.)
・Available at Roadside Station Mikasa (within Shoku no Kura at the Hokkaido Mikasa Tourism Association) from February 6th
・Also sold at a special booth at "SNOW MIKU 2026" on February 7th and 8th *Also available at the Roadside Station as usual
・Available at Cherie on March 20th-21st, April 18th-19th, and May 24th-25th
■Fromage Mont Blanc Snow Miku Ver. 600 JPY (tax incl.)
・Available at Mikasa High School Student Restaurant Café Cherie on March 20th-21st, April 18th-19th, and May 24th-25th
Store Information
1. Roadside Station Mikasa (within Shoku no Kura at the Hokkaido Mikasa Tourism Association)
■Address: 1056-1 Okayama, Mikasa-shi
■Hours: 9:00 AM - 5:00 PM
■Closed: Every Monday (or the following day if Monday is a public holiday)
Click here for map and details on "Roadside Station Mikasa"
2. Mikasa High School Student Restaurant MIKASA COOKING ESSOR Café "Cherie"
■Address: 396-1 Wakakusa-cho, Mikasa-shi
■Hours: 11:00 AM - 2:30 PM (Café Cherie)
■Open Days: March 20th-21st, April 18th-19th, May 24th-25th
■Inquiries: Mikasa High School Student Restaurant (Facility Main Line) TEL: 01267-3-7335
Click here for map and details on "Mikasa High School Student Restaurant MIKASA COOKING ESSOR"
*All products are available in limited quantities.
Get a Coaster at Four Popular Local Eateries
Four local eateries are holding a giveaway where you can receive a coaster (4 types total, one per store) featuring the campaign visual! While enjoying a meal or shopping, why not get a cute coaster as a souvenir?
The Bakery with No Name (Namae ga nai Pan'ya)
■Address: 78 Okayama, Mikasa-shi
■Hours: 9:00 AM - 5:00 PM *Closes when bread sells out
■Closed: Thursdays (open if it's a public holiday)
■How to get: Purchase a "Summer Memories Butter Cookie"
■Coaster Design: Main Visual
Click here for map and details on "The Bakery with No Name"
Gohan cafe Amutto
■Address: 3-1 Taga-cho, Mikasa-shi
■Hours: 11:00 AM - 3:00 PM (Last Order 2:30 PM) (Closes when sold out)
■Closed: Mondays, Sundays, Public Holidays
■How to get: Make a purchase of 600 JPY or more (dine-in or retail)
■Coaster Design: Mikasa Melon
Click here for map and details on "Gohan cafe Amutto"
Rire Sourire
■Address: 3-1 Taga-cho, Mikasa-shi
■Hours: 8:00 AM - 3:00 PM
■Closed: Mondays, Tuesdays, Sundays
■How to get: Purchase a "Financier (Plain)"
■Coaster Design: Mikasa High School Confectionery Club
Click here for map and details on "Rire Sourire"
Amaimono Club
■Address: 21-6 Saiwai-cho, Mikasa-shi
■Hours: Lunch: 12:00 PM - 6:00 PM / Dinner: 7:00 PM - 10:00 PM (Fridays & Saturdays only)
■Closed: Mondays, Tuesdays
■How to get: Purchase a "Kiln-baked Pudding"
■Coaster Design: Hatsune-cho Bus Stop
Click here for map and details on "Amaimono Club"
Collaboration Goods Perfect for Souvenirs
Goods featuring the collaboration visual will also be on sale! In addition to classic items like acrylic stands and clear files, unique Mikasa-themed goods such as cream sandwich cookies in limited-edition packaging will be available. Be sure to pick them up as a memento of your trip.
Collaboration Goods Sales Locations
・Roadside Station Mikasa (Sun Farm Mikasa)
・SNOW MIKU 2026 Wing Bay Otaru Venue, Hokkaido Mikasa Tourism Association Booth *Select goods will be sold here only on Saturday, Feb. 7th and Sunday, Feb. 8th
Click here for sales information
Mikasa City x Snow Miku Town Tour Campaign 2026
■Event Period: Saturday, January 31, 2026 - Sunday, May 31, 2026
■Location: Various locations within Mikasa City, Hokkaido
■Organizer: Hokkaido Mikasa Tourism Association
■Co-organizer: Mikasa City
■Cooperation: Crypton Future Media, INC.
■Contact: Hokkaido Mikasa Tourism Association TEL: 01267-3-2828
What is "Snow Miku"? https://snowmiku.com/
Art by KEI
Snow Miku is a character who supports Hokkaido, developed by Crypton Future Media, INC. She was created in 2010 when a pure white snow sculpture of "Hatsune Miku" was made for the Sapporo Snow Festival. Since then, the "SNOW MIKU" festival, starring Snow Miku, has been held in Hokkaido every year. The costume design for Snow Miku at the festival is chosen through a public competition with a different theme each year. The theme for 2026 is "Happy Patisserie." Today, she serves as an ambassador for various initiatives to promote Hokkaido, collaborating with companies and other characters to expand her support activities. She has also been a Sapporo Tourism Ambassador since September 2024.
