ARTICLES
Explore Mikasa City, Hokkaido with Snow Miku! "Mikasa City x Snow Miku Town Tour Campaign 2026"
Just an hour's drive from Sapporo lies Mikasa City, a town known for its railways, fossils, and culinary delights—a place where you can travel through 100 million years of history. This year, Snow Miku, the character who cheers for Hokkaido, is back to support the city! The "Mikasa City x Snow Miku Town Tour Campaign 2026" will be held from Saturday, January 31st to Sunday, May 31st, inviting you to explore the charms of Mikasa, including its delicious food and a special sweets collaboration with the famous Mikasa High School Student Restaurant.
[Update as of March 12, 2026]
The May business days for 'Mikasa High School Student Restaurant MIKASA COOKING ESSOR Cafe "Cherie"' have been changed. The new dates are Saturday, May 23rd and Sunday, May 24th. Please be aware of this change in advance.
Explore Mikasa City with Snow Miku! Photo Spot Panels Around Town
The main visual is a new illustration by artist "Maou."
Mikasa City is known as the birthplace of Hokkaido's coal and railway industries. During the "Mikasa City x Snow Miku Town Tour Campaign 2026," photo spots featuring an original illustration of Snow Miku and her pet character, Rabbit Yukine, enjoying Mikasa's delicious food will appear throughout the city. Be sure to take a commemorative photo with them to remember your trip.
Chibi-style illustrations with themes of "Mikasa Melon," "Hatsune-cho Bus Stop," and "Mikasa High School Confectionery Club" will also be featured!
Collaboration Panel Display Locations
A: Main Visual
・AEON Supercenter Mikasa Store
・Katsurazawa Kokusetu Ski Resort ... *Until March 2nd
・Michi-no-Eki Mikasa (Sun-Farm Mikasa) ... *From March 3rd to April 15th
・Mikasa Railway Museum ... *From April 16th to May 31st
B: Chibi Illustration
・Michi-no-Eki Mikasa (Inside Shoku no Kura at the "Hokkaido Mikasa Tourist Association")
C: Chibi Illustration
・Mikasa Civic Hall
D: Chibi Illustration
・Mikasa High School Student Restaurant MIKASA COOKING ESSOR
Collaboration Sweets with the Famous Mikasa High School Student Restaurant!
"Cherie," operated by the Mikasa High School Confectionery Club
Enjoy collaboration sweets created by the confectionery club of the popular Mikasa High School Student Restaurant, where students from Hokkaido Mikasa High School gain practical experience in cooking and customer service. Be sure to try these special sweets, developed by the students with Snow Miku and Rabbit Yukine as their inspiration.
*The Mikasa High School Student Restaurant is a training facility run by local high school students, and its operational style differs from that of a typical restaurant. Please check the business days in advance.
Collaboration Menu Overview
■Icing Cookie Snow Miku Ver. - 470 yen (tax incl.) *Comes with an original cake pick
■Snowball Cookie Snow Miku Ver. - 300 yen (tax incl.)
・Available at Michi-no-Eki Mikasa (inside Shoku no Kura at the "Hokkaido Mikasa Tourist Association") from February 6th.
・Sold at a special booth at "SNOW MIKU 2026" on February 7th and 8th. *Also available for regular sale at the Michi-no-Eki.
・Available at Cherie on March 20-21, April 18-19, and May 23-24.
■Fromage Mont Blanc Snow Miku Ver. - 600 yen (tax incl.)
・Available at Mikasa High School Student Restaurant Cafe Cherie on March 20-21, April 18-19, and May 23-24.
Store Information
1. Michi-no-Eki Mikasa (inside Shoku no Kura at the "Hokkaido Mikasa Tourist Association")
■Address: 1056-1 Okayama, Mikasa-shi
■Hours: 9:00 AM - 5:00 PM
■Closed: Every Monday (or the following day if Monday is a public holiday)
Click here for map and details for "Michi-no-Eki Mikasa"
2. Mikasa High School Student Restaurant MIKASA COOKING ESSOR Cafe "Cherie"
■Address: 396-1 Wakakusa-cho, Mikasa-shi
■Hours: 11:00 AM - 2:30 PM (Cafe Cherie)
■Business Days: March 20 (Fri) - 21 (Sat), April 18 (Sat) - 19 (Sun), May 23 (Sat) - 24 (Sun)
* [Update/Correction as of March 12, 2026] The May business days have been changed to Saturday, May 23rd and Sunday, May 24th. Please check in advance.
■Inquiries: Mikasa High School Student Restaurant (Facility Main Line) TEL: 01267-3-7335
Click here for map and details for "Mikasa High School Student Restaurant MIKASA COOKING ESSOR"
*All products are available in limited quantities.
Get a Coaster at Four Popular Local Eateries
Four local eateries are holding a giveaway where you can receive a coaster (4 designs in total, one per store) featuring the campaign's main visual! Why not enjoy a meal or some shopping and get a cute coaster as a souvenir?
*Coasters are available while supplies last.
Namae ga nai Panya (The Bakery with No Name)
■Address: 78 Okayama, Mikasa-shi
■Hours: 9:00 AM - 5:00 PM *Closes when bread sells out
■Closed: Thursdays (open if it's a public holiday)
■Condition: For customers who purchase the "Summer Memories Butter Cookie."
■Coaster Design: Main Visual
Click here for map and details for "Namae ga nai Panya"
Gohan Cafe Amutto
■Address: 3-1 Taga-cho, Mikasa-shi
■Hours: 11:00 AM - 3:00 PM (Last Order 2:30 PM) (Closes when sold out)
■Closed: Mondays, Sundays, Public Holidays
■Condition: For customers with a bill of 600 yen or more (applies to both dine-in and merchandise).
■Coaster Design: Mikasa Melon
Click here for map and details for "Gohan Cafe Amutto"
Rire Sourire
■Address: 3-1 Taga-cho, Mikasa-shi
■Hours: 8:00 AM - 3:00 PM
■Closed: Mondays, Tuesdays, Sundays
■Condition: For customers who purchase the "Financier (Plain)."
■Coaster Design: Mikasa High School Confectionery Club
Click here for map and details for "Rire Sourire"
Amaimono Club (*Coaster distribution has ended.)
■Address: 21-6 Saiwai-cho, Mikasa-shi
■Hours: Lunch: 12:00 PM - 6:00 PM / Dinner: 7:00 PM - 10:00 PM (Fri & Sat only)
■Closed: Mondays, Tuesdays
■Condition: For customers who purchase the "Kiln-baked Pudding."
■Coaster Design: Hatsune-cho Bus Stop
Click here for map and details for "Amaimono Club"
Collaboration Goods Perfect for Souvenirs
Collaboration merchandise featuring the event's main visual will also be available for sale! In addition to classic items like acrylic stands and clear files, you'll find unique Mikasa-themed goods such as cream sandwiches in limited-edition packaging. Be sure to pick them up as a memento of your trip.
Collaboration Goods Sales Locations
・Michi-no-Eki Mikasa (Sun-Farm Mikasa)
・SNOW MIKU 2026 Wing Bay Otaru Venue, Hokkaido Mikasa Tourist Association Booth *Select merchandise will be sold here only on Saturday, Feb 7th and Sunday, Feb 8th.
Click here for sales information
Mikasa City x Snow Miku Town Tour Campaign 2026
■Event Period: Saturday, January 31, 2026 - Sunday, May 31, 2026
■Location: Various locations within Mikasa City, Hokkaido
■Organizer: Hokkaido Mikasa Tourist Association
■Co-organizer: Mikasa City
■Cooperation: Crypton Future Media, INC.
■Contact: Hokkaido Mikasa Tourist Association TEL: 01267-3-2828
About 'Snow Miku' https://snowmiku.com/
Art by KEI
'Snow Miku' is a character that supports Hokkaido, developed by Crypton Future Media, INC. She was created in 2010 for the 'Sapporo Snow Festival' when a pure white snow sculpture of 'Hatsune Miku' was made. Since then, the 'SNOW MIKU' festival, starring Snow Miku, has been held in Hokkaido every year. The costume design for Snow Miku at the festival is chosen through a public competition with a different theme each year, and the theme for 2026 is 'Happy Patisserie.' Today, she serves as an ambassador for various initiatives to promote Hokkaido and collaborates with companies and other characters, expanding her support in many directions. Since September 2024, she has also been active as a Sapporo Tourism Ambassador.
