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EDITORIALS
Making Brumuro Town a major peanut production area! The insatiable challenge of the "Memuro Peanuts," a group of young farmers [Memuro Town #4
For the second installment of this month-long collaboration project, Domingo will be in MEMURO Town, Hokkaido, for four weeks, providing you with information on how to enjoy the town and its specialties.
This time, we introduce Memuro Peanuts' "Memuro Peanut Butter" as one of the specialties of Memuro Town.
What is Memuro Peanut Butter?
It is a peanut butter made from peanuts produced in Tokachi Meimuro Town, Hokkaido.
This peanut butter contains no sugar, salt, or oil, and is made from 100% peanuts with no preservatives. The peanuts are grown in the rich soil of Tokachi, Hokkaido, and the difference in temperature between day and night gives it an exquisite sweetness.
Memuro Peanut Butter, a new specialty product of the town of Memuro
When people in Hokkaido think of peanuts, the first thing that comes to mind is "Setsubun no Mame-maki" (bean-throwing ceremony).
The group is called "Memuro Peanuts. We interviewed Mr. Fujii, the leader of the group!
- MEMURO PEANUTS
- website https://memuro-peanuts.com/
- PEANUTS online store https://onlineshop.memuro-peanuts.com/
- MEMURO PEANUTS homepage https://www.memuro.net/
- Hometown Tax Payment https://www.furusato-tax.jp/city/product/01637
MEMURO
Memuro Town
Peanut production in Meimuro Town, Tokachi, Hokkaido
Memuro Peanuts" was born about five years ago.
Originally, about 12 years ago, the youth club in the Kamifushiko area started growing peanuts as an initiative to "grow a new crop! The youth club in the Kamifuko area started growing peanuts as an initiative to "grow a new crop! When I first started as a farmer, we grew peanuts as a youth club on the scale of a home garden and sold boiled peanuts at a JA festival. It was four years ago in the spring that I said to myself, "I want to grow this on my farm! I said, 'I want to grow this on my farm!
They formed a peanut production group with four farmers, seven in the second year, nine in the third year, ten in the fourth year, and now in the fifth year, 13 farmers are engaged in peanut production as "MEMURO PEANUTS.
In Hokkaido, where temperatures are cooler, peanuts do not grow as well as they do in Chiba and other prefectures, even if grown in the same way. After five years of practice and research, we have finally established a method that allows us to grow them well here in Tokachi."
The scale of farmers' work in Tokachi is astonishing, as they produce peanuts on this scale in addition to the four field crops in Tokachi (wheat, sugar beets, potatoes, and beans).
The farmers in Tokachi-Bumuro-cho are large-scale field farmers, and it has become possible to produce peanuts on such a large scale in our fields. We believe that mechanization is absolutely essential to produce peanuts on such a large scale and to farm peanuts as an agricultural crop. We have been working with an agricultural machinery manufacturer to develop machinery for peanuts."
I was first surprised to learn that they are working not only on how to grow peanuts, but also on how to develop efficient and large-scale machinery, such as importing machinery used for harvesting in China, where large-scale production is being done, and developing new machinery. I was also struck by the way they are taking on the challenge of large-scale peanut production, which has no precedent in Hokkaido, through a process of trial and error based on practice and research.
MEMURO PEANUTS leader Mr. Fujii and member Mr. Tsuchiya. They are about to shoot a YouTube video together!
MEMUEO PEANUTS is also on YouTube! Don't forget to subscribe to our channel!
- YouTube MEMUEO PEANUTS channel https://www.youtube.com/channel/UCJd5-_RtpgViGPFxtQE-tVQ/featured
How can you enjoy peanuts produced in Memuro Town?
MEMURO PEANUTS" peanuts can be enjoyed in various ways, such as boiled peanuts, roasted peanuts, sweets, ice cream, and peanut butter.
Mr. Fujii recommends boiled peanuts.
In the town, there are restaurants (Yakiniku Suzuki, Restaurant Hiro, Izakaya Kinari) that offer boiled peanuts on their menus, roasted peanuts are sold at Farmer's Market Aisuya, and gelato made from peanuts can be enjoyed at Aisuya next to Aisuya.
Image courtesy of Facebook
How are peanuts produced in Brimuro Town eaten?
The prize of this present campaign, "Peanut Butter," is made from 100% peanuts produced in the town of Brimuro! Harvested peanuts are shelled and roasted. It is made into a paste until smooth.
No sugar or syrup is used, and the rich sweetness and savory aroma of peanuts spreads in your mouth, making this peanut butter made from 100% peanuts from the town of Brumuro.
The Domingo editorial staff also purchased and tasted this peanut butter, and the richness, sweetness of the peanuts, and variety of uses overturned the image of "peanut butter," which until now had been limited to spreading on bread.
It was a truly delicious peanut butter with a savory and gentle sweetness that could be used in a wide variety of ways from sweets to cooking, such as drizzled over ice cream or yogurt, mixed into cookie dough, as a sauce for stick chicken, salad dressing, and homemade noodles.
- MEMURO PEANUTS website https://memuro-peanuts.com/
- PEANUTS online store https://onlineshop.memuro-peanuts.com/
- Town homepage https://www.memuro.net/
- Hometown Tax Payment https://www.furusato-tax.jp/city/product/01637
MEMURO
Memuro
Memuro Town