Every area has a local confectionery shop where you can get your everyday snacks and small gifts. Morishita Shofuan is one such shop. Naganuma Town is home to many famous ice cream and gelato shops, and this long-established shop has been popular since it opened in 1950. Let's take a look. Morishita Shofuan's store is located along National Route 337. In front of the store, there are signs, banners, and posters introducing various products, making it a very lively place. You'll be excited even before you enter!

(Photo provided by laufenke)

When you enter the store, you'll see that they offer a variety of Western sweets as well as Japanese sweets. Time will fly by as you look at each item, whether they're lined up on the shelves or in the refrigerated showcases. Among the many things to choose from, I was told that the most popular item was the "Karintou Manju". Some people may have seen it before, as it is sold in some places in Sapporo. Even people outside of Hokkaido may know it from Hokkaido product fairs. There are other stores that sell karinto manju, but many fans say that Morishita Shofuan's is the best! One of the reasons for this is their insistence on making them freshly fried. Morishita Shofuan's karinto manju are fried only in quantities that will be sold that day. When eaten freshly fried, they have a light and crispy texture. The dough, made with Okinawan brown sugar, and the bean paste, made with Hokkaido red beans, are an exquisite combination that is so delicious you'll want to eat as much as you want. What's even more amazing is that it's still delicious even after a little while. It changes to a chewy texture, which is great in itself. If you like it crispy, you can revive it by heating it in the toaster!

(Photo courtesy of Morishita Shofuan)

From the Western sweets section, we will introduce some recommended items. "Akaneiro Madeleine" was newly introduced in 2018 and has become a standard item due to its popularity. It is an apple-filled madeleine inspired by Naganuma Town, known as the town of sunsets. With a gentle taste, it is sure to be loved by both children and adults. We also recommend the cutely named "Ranran Pudding." It uses eggs from local chickens raised in a natural environment, so you can really taste the egg flavor. With a thick texture and rich flavor, this is sure to please even pudding lovers! By the way, they also have a "karinto" flavor here. Morishita Shofuan also has cakes that you can't miss. For example, cakes with local animal motifs are so cute that you'll have trouble deciding where to start eating, and they are very popular with children. Although it is a long-established store, Morishita Shofuan is always developing new products while incorporating new ideas and Naganuma-style flavors. That is why, while its timeless classic products give a sense of security and reliability, every time you visit you can also find fresh surprises and discoveries, and it has continued to be loved by locals for so long. <Morishita Shofuan> Address: 1-1-6 Honmachikita, Naganuma-cho, Yubari-gun, Hokkaido Phone: 0123-88-0051 Official site: https://msyofuan.com/