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A Must-Try Snack Loved by Naganuma Locals! Freshly Fried Karinto Manju from Morishita Shofuan!
In every town, there's a local confectionery shop where people go for their daily snacks and small gifts. Morishita Shofuan is exactly that kind of place in Naganuma Town. In a town famous for its ice cream and gelato shops, this long-established store has been a local favorite since its founding in 1950. Let's take a look inside.
The Morishita Shofuan store stands along National Route 337. The storefront is a lively display of various products advertised on signs, banners, and posters. It's exciting before you even step inside!
Upon entering the store, you'll find a wide variety of both Japanese and Western sweets. Time flies as you browse through the items on the shelves and in the refrigerated display cases.
Among the many tempting options, we were told that the most popular item is the "Karinto Manju." You may have seen it before, as it's also sold in Sapporo. Perhaps even people from outside Hokkaido might know it from Hokkaido product fairs.
While other shops also sell Karinto Manju, many fans declare, "Morishita Shofuan's is the best!" One of the reasons for this is their commitment to serving them freshly fried.
At Morishita Shofuan, they only fry enough Karinto Manju for the day's sales. When you eat one fresh, it has a light, crispy texture. The dough, made with Okinawan brown sugar, and the filling, made with Hokkaido adzuki beans, are a perfect match. It's so delicious you'll feel like you could eat them endlessly.
What's even more amazing is that they are still delicious after some time has passed. The texture changes to a delightful chewiness, which is tasty in its own right. If you prefer the crispy texture, you can revive it by warming it up in a toaster oven!
Let's also introduce a few recommendations from their Western sweets. The "Akane-iro Madeleine" was introduced in 2018 and became a regular item due to its popularity. This apple-filled madeleine is inspired by Naganuma Town, which is known as the "town of sunsets." With its gentle flavor, it's a definite favorite for all ages.
The adorably named "Ran-Ran Pudding" is also highly recommended. It's made with eggs from local chickens raised in a near-natural environment, giving it a rich egg flavor. Its smooth, creamy texture and rich taste are sure to satisfy any pudding lover! By the way, they also have a "Karinto" flavor for this pudding.
You can't miss the cakes at Morishita Shofuan either. For example, their cakes designed after local animals are so cute that you'll hesitate to take the first bite, making them a huge hit with children. Despite being a long-established store, Morishita Shofuan is always developing new products, incorporating new ideas and the essence of Naganuma.
This is likely why they have been cherished by the local community for so long. They offer the comfort of timeless classics while providing fresh surprises and discoveries with every visit.
Location: 1-1-6 Honcho-kita, Naganuma-cho, Yubari-gun, Hokkaido
Phone: 0123-88-0051
Official Website: https://msyofuan.com/
The Morishita Shofuan store stands along National Route 337. The storefront is a lively display of various products advertised on signs, banners, and posters. It's exciting before you even step inside!
(Photo courtesy of laufen克)
Upon entering the store, you'll find a wide variety of both Japanese and Western sweets. Time flies as you browse through the items on the shelves and in the refrigerated display cases.
Among the many tempting options, we were told that the most popular item is the "Karinto Manju." You may have seen it before, as it's also sold in Sapporo. Perhaps even people from outside Hokkaido might know it from Hokkaido product fairs.
While other shops also sell Karinto Manju, many fans declare, "Morishita Shofuan's is the best!" One of the reasons for this is their commitment to serving them freshly fried.
At Morishita Shofuan, they only fry enough Karinto Manju for the day's sales. When you eat one fresh, it has a light, crispy texture. The dough, made with Okinawan brown sugar, and the filling, made with Hokkaido adzuki beans, are a perfect match. It's so delicious you'll feel like you could eat them endlessly.
What's even more amazing is that they are still delicious after some time has passed. The texture changes to a delightful chewiness, which is tasty in its own right. If you prefer the crispy texture, you can revive it by warming it up in a toaster oven!
(Photo courtesy of Morishita Shofuan)
Let's also introduce a few recommendations from their Western sweets. The "Akane-iro Madeleine" was introduced in 2018 and became a regular item due to its popularity. This apple-filled madeleine is inspired by Naganuma Town, which is known as the "town of sunsets." With its gentle flavor, it's a definite favorite for all ages.
The adorably named "Ran-Ran Pudding" is also highly recommended. It's made with eggs from local chickens raised in a near-natural environment, giving it a rich egg flavor. Its smooth, creamy texture and rich taste are sure to satisfy any pudding lover! By the way, they also have a "Karinto" flavor for this pudding.
You can't miss the cakes at Morishita Shofuan either. For example, their cakes designed after local animals are so cute that you'll hesitate to take the first bite, making them a huge hit with children. Despite being a long-established store, Morishita Shofuan is always developing new products, incorporating new ideas and the essence of Naganuma.
This is likely why they have been cherished by the local community for so long. They offer the comfort of timeless classics while providing fresh surprises and discoveries with every visit.
Location: 1-1-6 Honcho-kita, Naganuma-cho, Yubari-gun, Hokkaido
Phone: 0123-88-0051
Official Website: https://msyofuan.com/
Writer Profile
Hokkaido Tourism Camera Writer
Team Buchineko
We are "Team Buchineko," with many connections to tourist spots and facilities in Hokkaido. Even things that seem ordinary to us living in Hokkaido are wonderful resources. We aim to share the charm of this amazing prefecture.
