After leaving the urban area of Okoppe Town and driving for about 5 minutes on National Route 239 (Tenpoku National Highway) towards Nishi-Okoppe Village, you will see the 'Milk Hall' sign ahead on your left, along with a pasture. When you park your car in the spacious parking lot and enter the shop, a bright space filled with the warmth of wood unfolds. The Milk Hall is a farm-direct shop operated by North Plain Farm Co., Ltd., which produces numerous products linked to local agriculture, such as natural cheese, ice cream and soft-serve ice cream, processed meat, and soap made from beef tallow. In addition to Okoppe milk, Okoppe yogurt, and soft-serve ice cream, hamburger steak and curry dishes are also available during lunchtime.

North Plain Farm Co., Ltd., originally known as Daikoku Farm, moved to Okoppe Town in 1902 (Meiji 35) and began farming in earnest. At that time, crop farming was the mainstay, but due to repeated cold-weather damage in the Okhotsk region, a shift to dairy farming was necessary after the war. Daikoku Farm also ceased crop farming in 1957 (Showa 32) and grew into a specialized dairy farm. Okoppe Town also developed into a prominent dairy town. North Plain Farm Co., Ltd., which promotes 'sixth-sector industrialization' based on dairy farming from production to sales, practices agriculture that minimizes the burden on the environment (soil, livestock, humans, etc.) without using chemical fertilizers or pesticides. It has obtained Organic JAS certification in three categories: organic feed, organic livestock products, and organic processed foods.

Inside the shop, you can purchase dairy products (milk, yogurt, cheese, butter) and sweets made with the unique dedication of a dairy farmer in pursuit of deliciousness, and shipping to other regions is also available. On a sunny day, enjoying soft-serve ice cream on the outdoor terrace while looking out at the pasture will surely become a fond memory of your trip.