There is a long-established Japanese and Western-style confectionery store in Tobetsu Town, a neighbor of Sapporo, which will soon mark 100 years since its establishment. It is called "Fujisawa Confectionery" (hereinafter referred to as "Fujisawa"). If you are a resident of Tomobetsu, you must have tasted the taste of Fujizawa at least once. We would like to tell you about its charm!

Fujisawa was founded in 1925. Starting with Japanese-style confectionaries, the number of products has increased to include breads and western-style confectionaries, and it is surprising to learn that the company has been providing school lunches for all elementary and junior high schools in the town of Tobetsu for the past 30 years.

Today, they are in their third generation. While preserving tradition, Fujizawa is sensitive to the demands of the times, and has no hesitation in developing new products. It is this inquisitive mind that has led to many of Fujisawa's products winning numerous awards.

Are you curious about what kind of products are available? There are so many kinds of sweets in the store, but let us introduce some of the most popular and recommended ones.

First is the signature product, Ezo Warabi Mochi. It is a combination of bracken flour and yubeshi, which gives it a unique texture that is different from that of conventional bracken cakes. The walnuts add an accent to the chewy texture and match perfectly with the kinako (soybean flour) around it. This would make a great souvenir.

The "Chinese manju" is particularly large and heavy, and the "Mikazuki manju" (crescent bun), which comes in a wide variety of flavors such as zunda and sesame seeds, is also popular. These sweets are called "Chuka-manju" in the north-northeastern part of Japan, and are fondly remembered by older people. Incidentally, aren't you curious about the shape of these buns, which are slightly warped at both ends?

In fact, it was Kuninao Date, a descendant of Masamune Date, known as "Dokuganryu" (the Dokugan Dragon), who settled in Tobetsu-cho during the Hokkaido pioneering period. As the name "Mikazuki Manju" suggests, it is made in the image of the crescent moon on Lord Masamune's helmet. The slightly salty candy is a characteristic of Fujisawa.

Popular among men and women of all ages is the "Dojin no Mori. It is a firm pie crust filled with chestnut-flavored red bean paste. By the way, "Dojin-no Mori" is the largest forest facility in Japan located in Tomibetsu Town.

Ishikarigawa Yokan" would make a great gift. Not only the name "Ishikari River," but also the fact that it is made from beet sugar produced in Hokkaido and there is also a variety called "Hamanasu," which is made from hamanasu fruit puree, makes it understandable that it is highly popular as a return gift for hometown tax payments.

The contents are as follows. From left to right: "Chestnut", "Hamanasu", "Neri", "Azuki", and "Matcha". Each flavor has a different texture, so it is fun to compare them.

Although we have so far introduced mainly Japanese sweets, Fujisawa is also hot on Western sweets! Among them, we recommend the chiffon cake. It is a gluten-free cake made with rice flour and soy milk, without wheat flour. Isn't that a little surprising?

Try it, and you will be even more surprised! Even though I knew it was flourless, it was so fluffy and moist that it made me think, "Really? It is so fluffy and moist that it is no different from conventional chiffon cakes. No, rather, it is a very delicious and high level chiffon cake!

It comes in a variety of flavors, from left to right: "plain," "blueberry," "coffee," and "strawberry," so you will never get tired of eating it. Moreover, the ingredients used are not half bad, such as blueberries and strawberries from Tobetsu Town and coffee roasted at a café in the town.

What do you think of Fujisawa's recommended products? Of course, this is only a small part of what we have introduced here. If you actually step into the store, you will find so many sweets that you will want to scream with joy.

Please take a look at what we have introduced here and try to find your favorite one.