In Tobetsu Town, next to Sapporo, there is a long-established Japanese and Western fresh confectionery store that will soon celebrate its 100th anniversary. This store is called "Fujisawa Confectionery" (hereafter "Fujisawa"). If you are a resident of Tobetsu Town, you have probably tried the taste of Fujisawa at least once. We will tell you about its charm! Fujisawa was founded in 1925 (Taisho 14). Starting with Japanese sweets, the range of products they handle has steadily increased to include bread and Western sweets, and it's amazing to think that about 30 years ago they were even responsible for providing school lunches for all the elementary and junior high schools in Tobetsu Town.

Now in his third generation, he continues to protect traditions while also keenly sensing what is needed with the times and constantly developing new products. It is this spirit of inquiry that has led to many of Fujisawa's products winning numerous awards.

You might be wondering what kind of products they have, right? There are so many different kinds of sweets in the store, but we'll introduce some of the most popular and recommended items here.

First up is their signature product, "Ezo Warabimochi." Made with bracken flour and yubeshi, it has a unique texture that is different from traditional warabimochi. The chewy texture is accented with walnuts, and goes perfectly with the kinako flour that surrounds it. This would make a great souvenir.

The particularly large and heavy "Chinese Manju" and the rich "Mikazuki Manju" flavors, such as zunda and sesame paste, are also popular. These sweets are called "Chinese Manju" in the Tohoku region and north, and are said to be nostalgic for older people. By the way, have you ever wondered about the slightly curved shape of these sweets?

In fact, during the Hokkaido development period, it was Date Kuninao, a descendant of Date Masamune, known for the "One-Eyed Dragon," who settled in Tobetsu Town. As the name "Mikazuki Manju" suggests, it was made based on the crescent moon on Masamune's helmet. The slightly salty candy is Fujisawa's specialty.

The "Domin no Mori" is popular among people of all ages and genders. It is a firm pie crust filled with chestnut paste. By the way, Domin no Mori is a comprehensive forest utilization facility located in Tobetsu Town, and is the largest in the country.

A gift that would be well received is the "Ishikari River Yokan." Not only is it named after the Ishikari River, but it is also made with Hokkaido beet sugar and there is also a variety called "Hamanasu" that uses sea buckthorn fruit puree, so it is no wonder that it is so popular as a return gift for hometown tax donations.

The insides look like this. From the left in the photo, they are chestnut, hamanasu, paste, red bean, and matcha. The texture differs depending on the flavor, so it's fun to try them all and compare them.

So far, we have mainly introduced Japanese sweets, but Fujisawa is also great at Western sweets! The chiffon cake is one of the best. It is a gluten-free cake made with rice flour and soy milk, without wheat flour. It's a bit surprising, isn't it?

I was even more surprised when I tried it! Even though I knew it was flour-free, I was left thinking, "Really?" It was so fluffy and moist, just like a regular chiffon cake. Actually, it was an incredibly delicious, high-quality chiffon cake!

They come in a variety of flavors, from the left in the photo: "plain," "blueberry," "coffee," and "strawberry." You'll never get tired of eating them. They also use blueberries and strawberries picked in Tobetsu Town, and coffee roasted in a cafe in the town, so they're extremely particular about the ingredients they use.

What did you think of Fujisawa's recommended products? Of course, what we introduced here is only a small part of it. When you actually step inside the store, you will see so many sweets lined up that you will want to scream with joy. Please use the items introduced here as a reference and find your favorite item.

<Fujisawa Confectionery Co., Ltd.> Address: 51 Yayoi, Tobetsu-cho, Ishikari-gun, Hokkaido Phone: 0133-23-2050