Sapporo's local delicacy "Soup Curry" is now nationally known. The original soup curry is said to have been created in the 1970s, but it was Magic Spice that launched it in the 1990s under the name of "soup curry" and made it a household name. How did Magic Spice come up with its deep taste, which still attracts many fans and can be said to be the originator of soup curry?

As the creator of "soup curry," this restaurant has been featured in a variety of media. Many of you may have seen its name on the "soup curry ingredients" sold in supermarkets and other stores. The main store is located near Nango 7-chome Station on the Tozai Subway Line, which runs along Nango Dori. The shop's flashy exterior marks its appearance in a quiet residential area lined with apartments and other buildings. Inside the store, too, the glittering ethnic interior is eye-catching.

Photos of celebrities who have visited the store are displayed in the storefront.

The origin of the "Magic Spice" flavor is "soto ayam," a chicken soup that the owner, Taizan Shimomura, encountered during his travels in Southeast Asia. Impressed by its spicy and simple flavor, he adapted it to the Japanese style. Born into a family of doctors, Mr. Shimomura has always focused on the concept of "food and health" (i.e., "medicine and food are one and the same"). He serves a bowl of soup that is low in oil and salt, and is rich in ingredients.

Hokkeido" is 1,500 yen. It is a very filling and satisfying dish!

Hokkeido" is the most popular dish at the main restaurant. In addition to the standard soup curry ingredients such as chicken leg, pumpkin, and carrot, it is filled with a variety of vegetables. In addition, there is a wide variety of corn, beans, and rice flour noodles.

No oil or salt is used in the cooking process. The curry is light, but the richness brought out by the abundant ingredients is irresistible. You will feel the "depth of nostalgia" that is unique to Magic Spice's curry.

Frank Nagai" with sausage with gyoja garlic (1,450 yen)

To order, first choose your curry, then either the basic chicken-based soup or the tomato-based soup. You can choose from seven levels of spiciness, including "Awakening," "Meditation," "Fainting in Agony," and "Nirvana. In addition, you can choose from nearly 50 different toppings. The spiciness is designed to be not only hotter but also "tasty," so many people say, "Even people who don't like spicy food can eat Maji Spa.

The rice is served with pineapple. Its sweet and sour taste gives you a refreshing feeling after eating.

Also on the table is "magic vinegar," a unique blend of lemon, lime, vinegar, and other ingredients, which can be added for a refreshing and mellow taste. The addition of "Miracle Spice," a special garam masala, gives the dish a spicier feel, while "Holy Spice," a blend of five different types of chili, makes it even hotter. You can freely customize and enjoy the taste, and the expression of the flavor will change as you eat more and more.

The general merchandise sales corner is located in front of you as you climb the stairs to the second floor. The alien figurine is a landmark.

On the second floor, there is a corner selling sundries and clothing from Southeast Asia. The items lined up in a seamless arrangement are all purchased locally, so you may be able to find bargains that are hard to find in Japan.

A corner of the second floor features Snow Miku and other related goods; another Snow Miku collaboration will take place in 2024!

Magic Spice's main feature is that it introduces not only soup curry, but also a wide variety of culture throughout the store. We invite you to experience the culture of "Magic Spice" itself at the restaurant.

Magic Spice Sapporo Main Store

Location: 6-2, 8-minami, Hongo-dori, Shiroishi-ku, Sapporo
■Opening hours:
11:00-15:00 (L.O.), 17:30-22:00 (L.O.)
Saturdays, Sundays and holidays 11:00-22:00 (L.O.)
Closed: Wednesdays and Thursdays
Click here for details and map information of Magic Spice Sapporo Main Store.

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